Want to try something new and make money doing it? James Altucher has reinvented himself many times over, and offers tangible ways that you can too. He says it starts by ignoring the old "10,000-hour rule" — because you DON'T have to master something in order to make a living at it.

Taking a walk in someone else’s shoes can have so many benefits. This week’s guest, owner and founder of Ritual Hot Yoga, uses that method in almost every aspect of her business. From a customer’s first interaction on the website, to the class itself, owner and founder, Lindsey Kaalberg, put extreme thought & care into building a memorable experience - an experience “like no other,” according to Yelp reviewer, Jane C. Find out how Lindsey’s approach can be applied to all business models. Ritual Hot Yoga: https://www.yelp.com/biz/ritual-hot-yoga-chicago-chicago-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound:

Delta-8 THC is a hot and controversial topic in the cannabis world. While it is not technically illegal, many believe it makes you high like its molecular brethren Delta-9 THC, which is considered a schedule 1 drug. On this episode, we talk about what Delta-8 THC is and, perhaps more importantly, what it does. Should it be legal? Is it dangerous? Is it all hype? Our guest Codi Petersen is a cannabis pharmacist and science advisor. He gives a crash course on everything you need to know about the compound.

Toni Ko is the Founder of well-known makeup brand NYX cosmetics, which sold to L’Oreal in 2014. She has gone on to found many more ventures ranging from a sunglasses company to an investment firm focused on women-owned businesses. Her current occupation is as CEO and Founder of Bespoke Beauty Brands. However, behind Toni’s incredible success is the story of a first generation immigrant who moved to America at the age of just thirteen.

"Let go of who you were to become who you are." Stacy London has given that advice to many people — but for a while, she struggled to follow it herself. Stacy had a long and successful TV career (remember her show "What Not To Wear"?), but after getting older and reaching menopause, she struggled with whether to hold onto her old identity or to try on a new one. Now she's the CEO of a company called State of Menopause, and has a lot of wisdom about what it means to transition into new phases of life.

The TV producer and branding extraordinaire co-founds companies that make magic.

In Wondery’s newest series, Secret Sauce, hosts John Frye and Sam Donner explore the stories and successes behind some of the most inspiring businesses, creative innovators and intrepid entrepreneurs. First up, we’re diving into the company that revolutionized how we vacation, travel, and even how we trust other people...we’re talking about Airbnb. In 2008, Air Bed and Breakfast launched at SXSW with high hopes of becoming an alternative to overbooked hotels...but they ended up with just two people booking a stay...and one of them was a co-founder of the company. How did Airbnb persevere through adversity to become a company that would forever change the way we think about travel? What was their magic - their secret sauce - that made them such an unlikely success story? And what lessons can we learn from them? Listen at http://wondery.fm/SS_SuccessHappens

Evelyn Wang, the newly appointed CEO at award-winning Californian cannabis brand Papa & Barkley, sits down with Green Entrepreneur to talk with about the transition from the traditional CPG market to the cannabis industry, and how the future of Papa & Barkley will look under her leadership. The episode is sponsored by Leafly. Log on to Leafly420.com for a chance to win free weed for a year!

Anticipating diverse customer needs takes thought, intention and mindfulness. It’s not something that comes without work and Alex Bradberry, owner and founder of The Sparkle Bar, is well aware of what it takes to create a truly inclusive experience for her customers. In this week’s deep dive, Alex, who we heard from in episode three, lends us her expertise on the matter. The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Nicholas Stone is the Founder & CEO of Bluestone Lane. Bluestone Lane is the fastest growing premium cafe brand in the United States, with 50+ locations across 9 markets (NY, LA, SF, DC, NJ, PA, MA & Toronto CDN). Headquartered in New York City, Bluestone Lane is influenced by Australian independent coffee-culture, and is committed to providing elevated cafe experiences focused on human connection.