Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through? In some cases, all of who you are as a person and a business owner can make your product or service more meaningful to your customers. This week’s podcast takes a closer look at how using authenticity in person and online can build a bigger and stronger business.

Sebastien Kopp is the Co-Founder of Veja, one of the fastest growing shoe brands in the world. Founded in 2004, Veja promotes sustainability and transparency without marketing and advertising and is now found in over 60 countries. Incorporating materials such as Amazonian rubber, organic and Fair Trade cotton, and recycled plastic bottles, Sebastian and Veja look to transform the footwear space through better ecological practices.

As an entrepreneur, you’re good at solving problems. But, you can't fix problems you’re not aware of. Today we’re going to remove those blindspots so you can analyze and optimize your business model.

For Charlie Eblen, founder of Single Tree BBQ and host of Single Tree Nation Podcast, “Just Do It” is both a motto and rallying cry. His mission is to transform his business into “the Nike of BBQ”. Listen now to learn about building community with the perfect plate of barbecue, capturing customer data, and the power of podcasting. Sponsored by: • Toast: All-In-1 Restaurant POS — • Atmosphere: TV for Your Business —

Lenny Rachitsky built a thriving newsletter about product development. Here's how he did it, step by step, and how he's now making more money from the newsletter than he did as a product lead at Airbnb.

Reputation is important for any business, and especially so when selling through an online platform only. Since customers can’t enter your storefront and meet you in person, they rely on things like online reviews to make sure the seller is legitimate and has good quality merchandise. In this episode Emily sits down with her life partner and owner of Top 10 Collectibles to dig into how you can create connections with your customers virtually and put a personal touch on things to show you care.

Journalist Josh Dean joins the show to explain the baffling and exhausting scheme that bilked movie crew members out of millions.

Michael McFall is the Co-Founder and Co-CEO of BIGGBY COFFEE, the third-largest coffee franchise in the United States with over 300 locations. Within the company, Mike has worked in every position from barista to Co-CEO since 1996. Michael is the author of Grind, a book for founders and entrepreneurs to elevate their business strategies. Mike shares more about his experience at BIGGBY COFFEE, building the foundation of a business, and the importance of patience with results.

Time kills deals. So if you’ve ever struggled to write a business proposal, this episode is for you. You’ll learn how to write proposals that get accepted and don’t take forever to write.

Meredith Sandland, CEO of Empower Delivery, is one of those people with a knack for creating positive change. In layman’s terms, her company helps simplify complex ordering processes to make them more efficient. Listen now to learn about the tie that binds moving parts in a business, overcoming customer friction, and the follow-up to Delivering the Digital Restaurant. Sponsored by: Toast: All-In-1 Restaurant POS — Atmosphere: TV for Your Business —