You know that moment when you're up at midnight building web pages, running project ideas through Claude and feeling incredibly productive... and meanwhile there are two real humans waiting for you to send a simple follow-up email that would actually make you money?

Yeah. That's where this episode went. I sat down with Laura Schoenfeld and expected a conversation about how she uses AI in her business. What I got was a full mirror held up to every expert-based entrepreneur (myself included) who's gotten so swept up in what AI can do that they've completely lost track of what their business actually needs them to do.

Laura's a business coach who works with established experts already at six figures and beyond, and she's watching smart, talented people outsource the one thing that makes them money (their voice, their thought leadership, their sales conversations) to AI while spending hours building systems nobody asked for. The examples she shared will make you cringe. And the litmus test she uses to decide what AI should and shouldn't touch in your business is something I'm stealing immediately.

What you'll learn:

• Laura's test for deciding what belongs with AI and what doesn't
• Why competing on content volume is dead and what you're actually competing on now
• The real reason AI-generated sales copy falls flat
• How to identify the four core money-making activities in your business and protect them from over-automation
• Why AI might actually be making you less productive, not more, and how to set boundaries around it

00:19 – Welcome and Guest Intro

02:10 – AI Hype and Shiny Objects

06:43 – AI FOMO and Business Fit

07:02 – When AI Outsourcing Backfires

10:56 – The Outsource Litmus Test

14:19 – Quality Over Volume Content

17:58 – Podcast Workflow Automation

28:00 – Priorities and Guardrails

32:15 – Money Making Activities First

35:45 – AI as Admin Assistant

41:55 – Boundaries and Final Takeaways

45:22 – Where to Find Laura

>MEET LAURA<<

Laura Schoenfeld is a business coach and the founder of The Nourished CEO, where she helps coaches, consultants and service-based experts build authority-driven businesses that generate serious revenue without sacrificing themselves to get there. A registered dietitian with a master's in public health, she spent years in clinical nutrition building a multiple-six-figure health consulting company before transitioning to business coaching in 2020, going on to generate over $3.5 million across her offers. She operates her business using an anti-hustle model that runs on roughly 20 hours a week, built around her life as a wife and mom of two rather than giving up her life for maximum output. These days she's especially focused on helping experts turn what they know into scalable tools and systems to help them earn more doing the work they love.

>CONNECT WITH LAURA<<

Website: https://lauraschoenfeldrd.com

Instagram & Threads: @laura.schoenfeld

Grab Laura's resource

Take the CEO Type Quiz to discover which of the four CEO Types you lead from (Decisive, Relational, Consistent or Strategic) and what that means for how you make decisions, sell and build your business. It's built on DISC principles but applied specifically to how service-based experts run their companies.

https://www.lauraschoenfeld.com/quiz

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

Discover what AI tool you can build and sell by going through the AI Product Playbook: https://graviastudio.com/playbook

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Holly Haynes built seventeen AI bots for her signature program. Then she almost didn't share them.

Here's what stopped her. When you package your expertise into a shareable AI skill, you have to hand over everything inside it. The transcripts. The client Q&As. The framework you spent years refining. Holly had poured all of Anti-Social School into hers, and when it came time to pass it to a client, she got nervous. Not because she was hiding anything, but because she knew exactly what it was worth.

That's the conversation I wanted to have with her. Holly's a business strategist with a corporate tech background who's now baking years of experience into AI tools her clients actually use. She's one of our founding creators at wAIv, and she's doing the thing I think most expertise-based businesses are going to have to figure out.

How do you use AI to get your clients better results without giving away the thing that makes you valuable, and without turning your program into a course full of videos nobody watches.

What I love about her answer is how unglamorous it is. Her bots don't replace her. They handle the blank page so her clients show up to calls with ten options instead of "I don't know where to start."

WHAT YOU'LL LEARN:

• Why "micro" is the whole trick with AI tools, and what happens when you ask one bot to do too much
• The IP problem hiding inside every AI skill you share, and what it actually costs you
• How Holly's clients get through homework faster and go deeper on calls because of it
• Why a structured input beats a rich chat history, and what that means for your brand context
• How to decide what AI belongs in your business without doing everything on day one

>MEET HOLLY<<

Holly Haynes helps women build businesses that fit their real lives, without the pressure to post daily or hustle 24/7. A former Fortune 500 strategist, she grew her company while working full-time and raising twins, then retired herself and her husband in under two years. She's the founder of Anti-Social School™, host of the top 100 Crush the Rush™ podcast, and creator of systems that have helped thousands of women grow without the scroll.

>CONNECT WITH HOLLY<<

Website: https://www.hollymariehaynes.com

Instagram & Threads: https://instagram.com/thehollymariehaynes

Podcast: Crush the Rush

>GRAB HOLLY'S RESOURCE<

Holly runs a private podcast called The Anti-Social Shift that goes behind the scenes on how she built her bot squad and why. There's a full episode in there on how she leverages the bots to scale both her clients' companies and her own, so if this conversation made you want to see the mechanics, that's where they are.

https://www.hollymariehaynes.com/shift

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

AI called me out this month. And honestly? It was right.

I took a detour when Fable 5 dropped and asked it to audit my business. Its verdict: I'm great at building, not great at shipping. If that stings a little for you too, you're in the right place.

This episode is about cutting through the AI overwhelm and figuring out whether you're actually ready to build and sell AI products to your clients. Not "someday ready." Ready right now. I'm walking you through five readiness markers so you can score yourself honestly and figure out your real next move.

What you'll learn:

• Why experimenting with AI builds fluency but can also become a hiding spot
• The five markers that tell you whether you're ready to monetize with AI tools
• How to tell the difference between building capacity and avoiding the real work
• Why your clients asking about AI is the market signal you shouldn't ignore
• What hybrid structured programs look like and why they light experts back up

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

Grab the free AI Product Playbook and AI Monetization Readiness Evaluator: https://graviastudio.com/playbook

See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

A Russell Brunson ad stopped me mid-scroll the other day. He validates a point I've been trying to make for months: AI has commoditized information.

Your course content is now available to everyone for free. That's not a scare tactic, it's a shift, and the creators who adjust are the ones who'll win. The difference maker? Expert-backed AI: tools built on YOUR frameworks, YOUR guardrails and YOUR years of experience, not the consolidated garbage of the internet.

What you'll learn:

• The reframe that turns "a giant just entered my category" into the best validation you can get
• Why AI commoditizing information changes how you sell knowledge (and what to do about it)
• The three streams to AI monetization, and how to pick which one to start with
• Why your clients' AI expectations depend entirely on who you serve
• What a hybrid, human-first AI offer actually looks like
• The difference between generic ChatGPT advice and expert-backed AI, and why your clients need you to explain it

>Your Next Steps:

Grab the free AI Product Playbook — it audits your content and builds your first bot squad for you: https://graviastudio.com/playbook/

Starting July 15th, wAIv creator accounts open self-serve with a two-week free trial. Explore wAIv: https://waiv-ai.com

Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Only 3 out of 10 women in Reese Witherspoon's book club were using AI regularly when she posted about it. That stat is staggering.

This week's episode is a little different. I sat down with my friend Stephanie Mitton on her podcast, Women Don't Do That, to talk about the AI adoption gap between women and men, and the conversation went further than I expected. So instead of letting it live on her feed alone, I'm bringing our full chat to you here.

What you'll hear:

• Why the gap in AI adoption between women and men isn't about skill, it's about guilt and identity
• The "it's not cheating, it's choosing ease" mindset shift that changed how I think about using these tools
• The real wage premium and job disruption numbers tied to AI skills right now, and what they mean if you sit this one out
• How I built a "Family Command Center" with AI to run my household through back to back softball, pool parties and general summer chaos
• Why the environmental concerns people raise about AI deserve more nuance than a knee-jerk reaction (a real example from a Canadian data centre)
• The two actual skills that make you good at AI, and neither one is coding

Take the next step:

Introductory AI Course for Women: https://www.beaconmentorshipacademy.com/event-list

>>MEET STEPHANIE<<

Stephanie is the founder and CEO of Beacon North Strategies and the host of Women Don't Do That, a podcast about redefining what's possible for women in business, career and life. This episode originally aired as episode 230 on her show.

Original episode: https://www.womendontdothat.com/podcast/episode/399b3323/230-women-and-ai-why-women-cant-afford-to-be-left-behind-with-kelly-sinclair

More from Women Don't Do That: https://www.womendontdothat.com/

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

Women and AI use statistics:

• Harvard Business School, global evidence review: men's generative AI adoption was estimated at 47.8%, compared with 39.3% for women, across 76 sources and more than 100 countries. https://www.hbs.edu/faculty/Pages/item.aspx?num=66548
• Deloitte, women and generative AI: the adoption gap is closing, but a trust gap remains. https://www.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/women-and-generative-ai.html
• PwC found that workers with AI skills command a 56% wage premium, up from 25% the year before. https://www.pwc.com/gx/en/issues/artificial-intelligence/job-barometer/2025/report.pdf
• The World Economic Forum says that by 2030, 22% of jobs are expected to be disrupted, with 170 million new jobs created and 92 million displaced, for a net gain of 78 million jobs. https://www.weforum.org/press/2025/01/future-of-jobs-report-2025-78-million-new-job-opportunities-by-2030-but-urgent-upskilling-needed-to-prepare-workforces/
• Trust and safety: Deloitte's 2025 report. https://www.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2025/women-and-generative-ai.html
• Bias at work: UN Women, 2025. https://www.unwomen.org/en/news-stories/interview/2025/02/how-ai-reinforces-gender-bias-and-what-we-can-do-about-it
• Hiring and promotion: 2025 study on AI hiring tools favouring men for higher-wage roles. https://arxiv.org/abs/2504.21400
• Privacy, climate and labour concerns: 2026 UK study. https://arxiv.org/abs/2601.03880
• Women's jobs and economic risk: IMF 2024 report, about 60% of jobs in advanced economies exposed to AI. https://www.imf.org/-/media/files/publications/sdn/2024/english/sdnea2024001.pdf
• Deepfakes and abuse: UN Women, 2025. https://www.unwomen.org/en/news-stories/interview/2025/02/how-ai-reinforces-gender-bias-and-what-we-can-do-about-it
• Environment: 2026 UK study included climate impact as a concern linked to lower AI adoption among women. https://arxiv.org/abs/2601.03880

>>Learn more about AI

• Dr. Nici Sweaney, founder of AI Her Way: https://aiherway.com.au/
• Kinsey Soderberg and Joyce Hamilton, Her AI Club

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

What if the smartest move you could make right now isn't figuring out how to use more AI, but deciding where you draw the line?

I sat down with Samantha Burmeister from Nomad Copy Agency, and we had one of those conversations that doesn't hand you a set of rules. It hands you better questions. Sam is a copywriter who uses AI in her business every single day, but she will not use it to write the copy she delivers to clients. The distinction she makes between those two things is where this episode gets really interesting.

We got into AI disclosure, the values-based decisions behind how you use AI in what you sell, and why being transparent about it might actually be the smartest sales tool you're not using yet. Sam also shared her grandma's microwave story, which is the most perfect analogy for this entire AI moment and I haven't stopped thinking about it.

What you'll learn:

• Why "I don't use AI" isn't actually true for anyone anymore and what that really means for your messaging
• Why your clients deserve to know how AI shows up in what they're buying from you
• How AI disclosure on your sales page can become a trust-building sales tool
• The microwave vs. homemade analogy that reframes the entire AI adoption debate

>>MEET SAM<<

Sam is a sales copywriter and launch strategist. She writes copy for 6 & 7-figure course and program launches. Through her Copy On Demand membership, she works with founders to write copy that sounds like them, but converts better.

>>CONNECT WITH SAM<<

Website: https://nomadcopyagency.com

Instagram & Threads: @nomad.copy

Podcast: Copy And…

Grab Sam's resource:

AI Disclosure Templates — 50+ copy-paste templates for communicating how you use AI across your emails, sales pages, websites, FAQs and policies. Special discount for Entrepreneur School listeners.

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

What if you could have a PR expert on call 24/7 — one that already knows your story, your angles, and your voice?

That's exactly what Nicole Pearl built. And I got to watch it happen in real time.

Nicole is a journalist and PR coach with 25 years of media experience, and she's one of the founding creators on wAIv.

What she built there, the Pearl Pitch Desk, is one of the clearest examples I've seen of what expert-backed AI actually looks like in practice. Not generic. Not a shared ChatGPT link. A full bot squad designed to get her clients onto TV shows and podcasts using Nicole's exact frameworks, journalist eye, and hard-won industry knowledge.

It even landed her a TV segment that had a producer saying “this is the best segment idea ever!”

This conversation gets into the real difference between AI-generated pitches (which, yes, major PR agencies are sending and journalists are immediately flagging) versus pitches built on actual expert thinking. We also talk about why this approach is helping Nicole prevent burnout, serve more clients, and create a delivery model that grows with her business instead of threatening to replace her.

What you'll learn in this episode:

• Why AI-generated pitches are getting founders blacklisted, and what to do instead
• How Nicole designed a six-bot squad that takes clients from intake to finished pitch without losing her personal touch
• The difference between using a generic LLM and using expert-backed AI to produce client work
• Why building on a single LLM was keeping Nicole stuck, and how wAIv changed that
• How expert knowledge embedded in AI actually removes client objections to doing the work
• Why the "choose your own adventure" approach to a bot squad creates a better client experience

>>Meet Nicole

Nicole Pearl is a journalist, PR coach, and on-air professional with 25 years in media. She helps small business founders land TV and podcast features through relationship-led pitching, her signature media messaging framework, and the Pearl Pitch Desk — a wAIv-powered bot squad built entirely on her expertise.

Connect with Nicole:@NicolePearlBeautyGirl on Instagram (DM for her PR tips close friends list)

Pearl Pitch Desk: https://nicolepearl.com

Free AI Media Matchmaker: Grab it here

>>Resources Mentioned

• Bot Squad Bootcamp (doors close June 28, kickoff July 6): https://graviastudio.com/bootcamp
• Book a 20-minute fit call with Kelly
• Another case study of wAIv with Dr. Michelle Mazur
• Questions? Email [email protected]

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

Here's a confession: I've bought at least a handful of softwares in my life that I've literally never logged into. Not once.

So when it came time to launch wAIv to the public, every coaching instinct in my body refused the traditional software playbook. Open the doors, run ads, free trial, hope they convert? Absolutely not. I've watched too many entrepreneurs buy a thing that just sits there, and Andrew and I did not want to build a company on people not using the thing.

Instead, we built something I'm calling the most coach-brained software launch you've ever seen: Bot Squad Bootcamp. This episode is the full tour.

In this episode, you'll learn:

• Why the traditional software launch playbook was a hard no for us (and what we designed instead)
• What a bot squad actually is, and why your bots get noticeably smarter the moment they share context
• The duct tape problem: why your clients shouldn't be the connective tissue between your AI tools
• The real risk of housing your frameworks and IP on platforms you don't control
• The week-by-week build path inside Bot Squad Bootcamp, from gathering your materials to graduating with a live, sellable squad
• Exactly who this is for, who it's not for and a transparent breakdown of what wAIv costs after your first three months

>>Resources Mentioned

• Bot Squad Bootcamp (doors close June 28, kickoff July 6): https://graviastudio.com/bootcamp
• Book a 20-minute fit call with Kelly
• Last week's episode with Dr. Michelle Mazur
• Questions? Email [email protected]

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.

Head to https://waiv-ai.com to get on the list.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

Join us for the Blueprint to Bot Workshop June 17. Save $70 with coupon: PODCAST70

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What if the thing blocking your clients from getting results could be solved by AI—without replacing your expertise?

I sat down with Dr. Michelle Mazur, our very first wAIv beta client, to talk about how she's embedding AI tools directly into her Expert Up Club—and why it's completely transforming how fast her clients get results.

This is about building expert-backed AI that actually reflects your frameworks, your methodology, and your years of experience so your clients can move faster and you can coach at a higher level.

If you've been wondering whether AI has a place in your coaching, consulting, or course business, this conversation will show you exactly how to think about it.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why voice-of-customer research used to be Michelle's biggest client blocker—and how AI removed that obstacle completely
• The difference between "limping along with AI" and building expert-backed AI tools that actually deliver results
• How Michelle went from 6-session messaging sprints to 3 sessions using her bot squad, Moxie
• Why AI is rewarding real expertise over influencer marketing—and what that means for your business
• Michelle's advice for experts who want to start building bots: start with one pain point your clients always get stuck on

WHY THIS EPISODE MATTERS

If you're a coach, consultant, or course creator, you've probably noticed:

• Your clients are already using AI
• They're getting mediocre, generic results
• You have frameworks, but your clients struggle to apply them
• You're spending time teaching how to do things instead of refining strategy
• Michelle is solving this by building AI tools trained on her methodology—so her clients get expert-level support without her doing all the heavy lifting.

And here's the thing: this isn't taking away from her expertise. It's amplifying it.

She's now able to coach at a higher level, offer tiered pricing, compress timelines, and create stickiness in her business ecosystem. Her clients are getting faster results. And she's building on infrastructure that's protected, not just handing out prompts that anyone could copy.

This is what I call expert-backed AI—and it's the future of how knowledge-based businesses will stay competitive and valuable.

>>Connect with Michelle

• Get your free messaging reality check
• Check out the Expert Up Club
• Michelle on Instagram

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.

Head to https://waiv-ai.com to get on the list.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

Join us for the Blueprint to Bot Workshop June 17. Save $70 with coupon: PODCAST70

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Here's the thing nobody's telling you: being good at AI has nothing to do with being technical.

I know, I know—you've been spiraling thinking you need to learn to code or become some kind of tech wizard. But the real skills that make AI work? They're human skills. And you probably already have them.

In this episode, I'm breaking down the two critical abilities that separate people who get mediocre results from AI and people who build bot squads that actually work and make money.

Spoiler: it's not about prompt engineering or knowing Python. It's about communication and systems thinking.

I'm sharing what I've learned as co-founder of an AI tech company (pause for dramatic reflection), how I've been using Airtable to finally organize my entire podcast guest pipeline, and why your messy Google Drive full of random screenshots from 2019 is absolutely wrecking your AI outputs.

Plus, I'm walking you through a real example of how I built a marketing strategy for Wave's next beta phase—and how that one document became the single source of truth for an entire bot squad that writes emails, creates social content, and scripts podcasts.

If you've ever felt like AI just "doesn't get you," this episode will show you exactly why—and what to do about it.

You'll learn:

• Why communication (not coding) is the #1 skill for getting great AI results
• The difference between tasks that need AI and tasks that need a human
• Why I finally started using Airtable in 2026 (and how it changed everything)
• How to think in systems so you can build bot squads that work for multiple clients
• The framework for any bot squad

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.

Head to https://waiv-ai.com to get on the list.

🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Follow our new Instagram account @joinwaiv

• If you enjoyed this episode, please help us share it by:
• ⭐ Following the show—this helps you stay updated and supports us!
• ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!