Entrepreneur School (In the AI Era)

If you run a membership, course or coaching program and want AI to help your clients actually implement, this one's for you.

Nadine Nethery, a customer experience and retention strategist, joined me to walk through the AI tools she's built into her membership and workshops. She shared three of them. The first is a survey builder that packages 10 years of her framework. The second powered an interactive workshop that converted 28% of live attendees within 24 hours. The third is a roadmap builder that gets new members committed to a six-month plan on day one.

The bigger question for you: where could an AI tool clear the friction that stops your clients from doing the work, and where do you want your own perspective front and centre?

WHAT YOU'LL LEARN:

• Why a ChatGPT-built customer avatar makes a risky foundation for your marketing
• How Nadine turned a done-for-you service into a tool her members run themselves
• The workshop format that had attendees diagnosing their own gap live, then buying
• The virtual scratchie card idea for adding loyalty rewards without a full rewards program
• Why course sales are slowing and what Nadine's turning hers into
• How to decide where AI should touch your business first

CHAPTERS

00:00 AI that puts more of you into your programs

04:19 A survey builder trained on 10 years of frameworks

07:21 The danger of ChatGPT-made customer avatars

10:14 The webinar that converted 28% in 24 hours

12:37 Loyalty gaps and the virtual scratchie card

15:09 Protein, macros and the objection AI erases

19:14 The roadmap builder that kills overwhelm

21:35 Why course sales are slowing down

23:06 Courses teach thinking, AI tools apply it

30:12 Why she built for clients before the back end

>MEET NADINE<<

Nadine Nethery is the human-first customer experience & retention strategist for established online business owners who are done chasing new leads at all cost, and want to be more strategic about those who already said yes. Nadine is the person you call on when you're sick of working harder for less, and want to finally maximise your return on investment for every lead!

>CONNECT WITH NADINE<<

Website: https://www.candocontent.com

Instagram: https://www.instagram.com/candocontent

Grab Nadine's resources

If you haven't surveyed your audience in a while (or ever), Nadine's free survey tool builds a custom 10-question survey for your audience, offer and business type: https://link.candocontent.com/entrepreneur-school-survey

Her 2026 State of the Customer Report looks at customer experience from the business owner's side and the consumer's side, and it covers the five gaps we talked about: https://link.candocontent.com/entrepreneur-school-report

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1

See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

This episode is the practical guide to planning your Custom GPT migration.

Your custom GPTs have a deadline. Your IP shouldn't be the thing you give up to meet it.

OpenAI is retiring custom GPTs, and enterprise workspaces lose theirs on December 11. If you built GPTs for your clients or your audience, you need a plan, and the most popular option right now asks you to hand over everything inside them.

What you'll learn:

• The three piles to sort your GPTs into
• What to do with internal versus free or paid custom GPTs
• What to tell your paying clients before December (even if you haven't decided yet)
• What someone gets when you hand them a skill file, and why that matters for your paid programs
• What hosting a free bot costs, and when it's worth it

CHAPTERS

01:07 The decision you need to make before December 11

01:44 Where custom GPTs started and what frustrated me

03:07 What OpenAI just announced

04:15 Sort your GPTs into three piles

05:53 What to do with paid program GPTs

07:09 What you hand over with a skill file

08:50 Why your IP still matters

10:15 The mixing problem nobody's talking about

13:45 AI options for your free GPTs

16:29 Where wAIv fits

Resources mentioned:

OpenAI's custom GPT retirement FAQ: https://help.openai.com/en/articles/20001519-custom-gpt-retirement-and-migration-faq

Email me: [email protected]

>>Your Next Steps:

Bring your custom GPT to the AI Product Build Lab on October 8. Get your seat for $1 with code PODCAST1, plus a free two-week wAIv trial: https://graviastudio.com/build/

See what an AI tool built on your expertise looks like. Explore wAIv: https://graviastudio.com/waiv

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

AI doesn't fix a broken marketing strategy. It just breaks it faster.

Laura Kendrick and I have been having low-key debates about AI for two years inside a business group we're both in, so I finally just put her on the mic and asked her what hill she'd die on. Her answer was immediate. AI is a genuinely powerful tool with real limits, and it can expand your brand voice and your strategy but it can never build them.

What you'll learn:

• The exact point where an AI-built brand book stops serving you, and what to do when you hit it
• Why validating AI output is the whole job, and how to do it when you're the only expert in the room
• The research AI physically cannot do for you, no matter how good your prompts get
• How to decide whether a platform deserves you at all, including the uncomfortable Instagram question

CHAPTERS

02:02 The hill she'll die on about AI

03:10 Where the AI brand book falls apart

04:30 AI only knows the inner emotions wheel

05:56 Validating output when you're the expert

10:38 The research AI can't go get

13:44 The signals you need to stop and strategize

18:10 Great tactics with nothing connecting them

22:48 A strategy that starts with the founder

28:30 The $7.5 million Instagram story

37:30 Plan it like it's your own wedding

Laura Kendrick is an online marketing strategist and the founder of Cheeky Copy. After six years writing copy and building brand voice for online business owners, she now teaches established coaches, course creators, and service providers how to turn scattered marketing into a smarter, more connected strategy that actually leads to sales. Her core belief: you don't need more marketing, you need a better plan.

>CONNECT WITH LAURA<<

Website: https://www.cheekycopy.co

Instagram & Threads: https://www.instagram.com/cheekycopy

>>Grab Laura's resource

Laura made a private podcast called Welcome In, all about folding humanness, hospitality and real care into your marketing whether you're operating at scale or keeping it small.

https://cheekycopy.co/welcome-in

>Introducing wAIv

This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

🤖 Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐ Following the show-this helps you stay updated and supports us!

⭐ Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

I got pitched by a bot. Then I put the guy on my show.

Craig Shoemaker's research agent found my podcast, figured out who I talk to and why he'd be a fit, and handed him the shortlist. Then Craig wrote the email himself. That distinction is the whole episode.

He coaches education entrepreneurs, which is my people under a different name, and he's spent 25 years in big tech and 15 as a course creator. So when he says AI has changed this industry forever and also that you shouldn't burn your business down over it, he's earned both halves of that sentence. We got into the seductive part of AI, the part where you feel invincible and start shipping things you haven't thought through. Guilty. My own audit told me my build muscle was strong and my ship muscle wasn't. Craig got the identical result, which made me feel a lot better.

The part that stuck with me most was his gotcha moment. If you're the kind of person who listens to a podcast about AI, you're further ahead than you think.

WHAT YOU'LL LEARN:

• Why the value of information dropped and what took its place
• The advisor agent that started calling Craig out on his own patterns
• How to run the test that shows you exactly where AI can and can't replace what you teach
• Why your customers still aren't asking Claude the thing you're afraid they're asking
• What hundreds of coaching call transcripts can tell you about your ICP that a blank worksheet never will
• The difference between scrappy validation and shipping your flagship half-baked

CHAPTERS

01:50 Who education entrepreneurs actually are

03:13 What AI has done to this industry so far

05:20 Confidently off in the wrong direction

07:16 The agent that called him out

10:40 Strong build muscle, weak ship muscle

14:09 The Own Your AI Gap assessment

16:20 The gotcha moment nobody mentions

21:10 Hundreds of transcripts beat a blank page

27:28 The niche AI couldn't touch

33:08 Actual intelligence

>MEET CRAIG<<

Craig Shoemaker is a coach who works with education entrepreneurs to scale their business by exposing the blind spots that sit at the foot of growth. With over 15 years as a course creator and 25 years in big tech, Craig lives at the intersection of AI and online education business.

>CONNECT WITH CRAIG<<

Website: https://craigshoemaker.net

GRAB CRAIG'S RESOURCE

Craig built the Own Your AI Gap assessment to answer the question most experts are avoiding. You take a short quiz based on how you actually work with clients and what you sell, and it shows you how exposed your business is to AI. Then it walks you through having the model teach what you teach, so you can see where it holds up and where it falls apart. He's set up a landing page with everything we talked about in this episode.

https://craigshoemaker.net/r/es-school/

>Introducing wAIv

This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show-this helps you stay updated and supports us!

Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Most experts are thinking about how AI can make their content faster. I’m far more interested in what happens when AI helps your clients actually use your expertise.

Today, you’re hearing me on the other side of the microphone. This conversation originally aired on Ellen Yin’s Cubicle to CEO podcast, where we unpacked the accidental series of coffee dates, custom GPT frustrations and client implementation gaps that eventually became wAIv.

We also got into a much bigger question: What happens to the value of your intellectual property when someone can feed your course materials, worksheets and best ideas into generic AI?

You’ll learn:

• The critical difference between generic AI and expert-backed AI
• Why online courses can teach people how to think, but AI tools let them use your thinking
• The security and access problem creators encounter when sharing custom GPT links
• How Bot Squads combine custom AI tools, shared context and orchestrated workflows
• Why “give away your best stuff” deserves another look in the AI era
• How a hybrid human-plus-AI model can create better client results without replacing the expert

CHAPTERS

01:01 A little role reversal

04:33 The rise of expert-backed AI

06:30 When strategy never gets implemented

09:06 The custom GPT security problem

13:11 Is wAIv replacing ChatGPT?

16:42 Bot Squads around the boardroom table

19:30 When three AI tools have a baby

24:05 Removing friction for your clients

27:33 Should you still give it away?

32:30 Why the hybrid model wins

>CONNECT WITH ELLEN<<

Website: https://www.ellenyin.com/

Cubicle to CEO: https://cubicletoceo.co/podcast

Instagram: https://instagram.com/cubicletoceo

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

Jasmine Jonte runs CRE8TION, a done-for-you program design agency that's built 160 programs and reached more than 100,000 students.This whole conversation revolves around one question: now that anyone can generate a course outline in ten minutes, what are people actually paying for?

Her answer is that they were never paying for the information. The passive income promise sold to experts in 2020 was a marketing lie, and AI didn't break the model so much as make the crack impossible to ignore. She walks through where her clients use AI inside a program build, where they deliberately don't, and what the standard looks like now that buyers know what good feels like.

What you'll learn:

• Why the barrier to entry keeps dropping while client expectations keep climbing
• The $7,500 program that showed her experts know what they know but can't teach it
• What her clients are replacing workbooks and calculators with
• The one thing she says AI can't be coded with
• How to talk about AI use with clients who have friction around it
• The closing line about lifetime value that reframes your whole delivery model

CHAPTERS

01:05 Meet Jasmine Jonte

02:05 From Teacher to Agency

03:52 AI Raises the Bar

06:58 New Client Expectations

09:00 Beyond Information Dumps

12:03 Personalization at Scale

15:08 How Much AI to Use

17:23 Positioning and Disclosure

22:53 Case Studies in Action

28:02 Make Results Easy

29:28 Where to Connect

>MEET JASMINE<<

Jasmine Jonte is the founder of CRE8TION, a done-for-you program design and client experience agency for established experts and thought leaders. Her team builds the program architecture, client experience, and delivery systems so founders scale on their expertise instead of managing chaos. CRE8TION has built 160 programs and reached more than 100,000 students using transformation-based learning, NLP, and AI. A former Detroit classroom teacher and Teach For America alum, Jasmine believes in transformation over information.

>CONNECT WITH JASMINE<<

Website: https://www.cre8tion.co

Instagram & Threads: @jasminejonte

Grab Jasmine's resource

10 Strategies to Make Your Course as Binge-Worthy as Netflix. It's a free playbook plus CourseFlix AI, a tool trained on all 160 programs her team has built that tells you which strategies apply to your specific program in about 60 seconds.

https://cre8tion.co/netflix

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

Join me live at the AI Product Build Lab on October 8 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1

See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you're a business owner who's built custom GPTs to share with your clients or sell as a product, listen in.

On August 16th, 2026, OpenAI stopped letting personal accounts create or publish new custom GPTs. That covers the Free, Go, Plus and Pro tiers. Existing GPTs still work. Editing an existing one still works with an eligible subscription. Creating a new one to share is what's gone.

There was no email about it. I found out from some buzz online and went and checked my own account.

In this episode I walk through what actually changed, what I found when I tested it, and the bigger question underneath it all. What does this mean for you if your methodology is sitting inside a tool on somebody else's platform?

What you'll learn:

• What OpenAI changed on August 16th, in their own words, and what still works
• My take on why this happened now, and what an 852 billion dollar valuation has to do with it
• The backup habit to start this week for your GPT instructions, knowledge files and settings
• Why custom GPTs were never designed for what we've been using them for
• What multi-tenant access, data privacy and gated delivery mean for a non-technical builder
• How a bot squad differs from a single GPT, using Nicole Pearl's Pearl Pitch Desk as an example

CHAPTERS

0:00 What OpenAI changed without telling you

00:45 The exact wording of the new rule

01:40 What still works, and what doesn't

03:10 The IPO theory nobody's saying out loud

05:25 Back up everything you've built

06:35 You built something OpenAI never intended

10:13 What a bot squad actually looks like

11:50 The part vibe coders forget about

12:55 Claude and wAIv, the wedding of the century

16:40 No need to panic, but do decide

---

>Mentioned in this episode

The AI Product Build Lab, Friday August 28, 11 a.m. to 1 p.m. MDT. Podcast listeners get in for $1 with the code PODCAST1, and the link below applies it automatically. Can't make it live? Register anyway and you'll get the replay, plus an invite to the next live session.

https://graviastudio.com/build/?code=PODCAST1

---

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

---

>Your Next Steps:

🤖 Join me live at the AI Product Build Lab on August 28 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1

🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

🤖 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

---

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

I've been pretending my ManyChat is set up for about two years now.

Here's my actual system: someone comments the keyword, I see it, and then I manually DM them the next day like it's 2016. So when Angelica Pompy came on the show and dropped a plot twist about ManyChat in the first ninety seconds, I was already leaning in.

Angelica generates about 65% of her revenue from Instagram. She's not anti-automation. She just knows exactly where it belongs and where it quietly costs you money. She sold a $3,400 VIP day in the DMs with no sales call, no funnel, no link. Just a video message and a few voice notes back and forth. And the story she tells about the event she wanted to attend but never bought a ticket for, because the host never followed up, is the most useful thing I've heard all month about why your launches underperform.

We're all so busy automating the top of the funnel that we've automated away the part where someone actually decides to buy.

What you'll learn:

• The exact moment ManyChat stops helping and starts costing you sales
• Why a $3,400 offer can close faster in the DMs than through a full email sequence
• The follow-up gap that makes you think nobody's interested when they actually were
• How Angelica labels and tracks leads in Instagram, and why that system breaks after 30 days
• Her three-post rotation and why she never sells in every post
• What "success" on social actually looks like when a viral post isn't the goal

CHAPTERS

02:30 The ManyChat plot twist

03:38 When ManyChat actually earns its place

04:13 The New York event she refused to automate

06:05 A $3,400 VIP day closed in the DMs

06:56 The follow-up that lost her sale

09:24 Labelling leads before they disappear

12:11 The video message that got an instant yes

17:18 Where 65% of her revenue comes from

20:41 Building a lead system the algorithm can't erase

27:56 The three post rotation she teaches

>MEET ANGELICA<<

Angelica Pompy is a business coach, speaker, and marketing strategist helping women build profitable businesses with more clarity, confidence, and visibility. Through Angelica Pompy Education, she teaches money making marketing strategies, better systems, and simple sales that help women grow without losing their mind, time, or magic.

She's also the founder of Pompy Portraits, a Jacksonville-based photography studio specializing in bold boudoir photography. Whether she's coaching clients, speaking on stages, or behind the camera, Angelica is known for her bold energy, no-fluff approach, and passion for helping women show up unapologetically in life and business.

>CONNECT WITH ANGELICA<<

Website: https://www.angelicapompy.com

Instagram & Threads: https://instagram.com/angelicapompy

Grab Angelica's resource

Angelica's Instagram Secret walks you through how she turns Instagram conversations into paying clients without a sales call.

https://angelicapompy.com/instagram-secret

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

🤖 Train AI to sound like you (in under 2 hours) with BrandCalibrator™: https://ksco.ca/brandcalibrator/

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

If you host collaborations or work with affiliate partners, you know the drill. You build the swipe file, you send the Drive link, and half the people who said yes never actually promote.

Dr. Destini Copp fixed that. She has Claude read a partner's own emails and website, learn how that person writes, then build them a personalized page in their voice with their coupon code and copy they can paste in as-is. One affiliate used just the PS and made six sales. This isn't an AI-for-speed story. It's AI used to make something more personal than she could have made it by hand, which is a use case almost nobody's talking about.

What you'll learn:

• The affiliate setup that turns a "hard no" ask into an easy yes
• Why she built the first page manually and never had to build another
• How to use AI for customization instead of volume
• The anatomy of a free event that brings in $30k to $50k
• Where an AI power user still insists on a human, every time

CHAPTERS

01:15 Two businesses, a full time job, and AI

04:27 The affiliate page that changed everything

09:43 Six sales from a single PS

11:04 What she was doing before this

14:20 The Claude skill that builds the whole package

19:30 How free events pay contributors twice

24:49 Where the revenue lift actually showed up

29:32 Inside the $37 to $50,000 funnel

32:11 The one job she won't give to AI

34:48 The 1% better rule

>MEET DESTINI<<

Dr. Destini Copp is a digital product strategist, MBA professor, and host of the Creator's MBA Show. She's the founder of two brands, HobbyScool and Creator's MBA where she helps digital product business owners build predictable revenue using her Creator Growth Flywheel framework. She's spent 25+ years in marketing and 7+ years running her own digital product businesses, and has taught more than 12,000 students. Her focus now: using AI to run lean while protecting the human judgment AI can't replace.

>CONNECT WITH DESTINI<<

Website: https://www.destinicopp.com/

Instagram & Threads: https://www.instagram.com/destinicopp

Podcast: Creator's MBA Show

Skool community: Creator’s MBA Boardroom

>>Grab Destini's resource

Destini's giving away Creator's Daily Focus, a free Claude skill that runs every morning and tells you the one thing to work on to actually move your business, plus what to skip.

https://lab.destinicopp.com/daily-focus

>Introducing wAIv

This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

🤖 Discover what AI tool you can build and sell by going through the AI Product Playbook: https://graviastudio.com/playbook

Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv

>Thanks for Listening!

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canadaceopodcasts/

You know that moment when you're up at midnight building web pages, running project ideas through Claude and feeling incredibly productive... and meanwhile there are two real humans waiting for you to send a simple follow-up email that would actually make you money?

Yeah. That's where this episode went. I sat down with Laura Schoenfeld and expected a conversation about how she uses AI in her business. What I got was a full mirror held up to every expert-based entrepreneur (myself included) who's gotten so swept up in what AI can do that they've completely lost track of what their business actually needs them to do.

Laura's a business coach who works with established experts already at six figures and beyond, and she's watching smart, talented people outsource the one thing that makes them money (their voice, their thought leadership, their sales conversations) to AI while spending hours building systems nobody asked for. The examples she shared will make you cringe. And the litmus test she uses to decide what AI should and shouldn't touch in your business is something I'm stealing immediately.

What you'll learn:

• Laura's test for deciding what belongs with AI and what doesn't
• Why competing on content volume is dead and what you're actually competing on now
• The real reason AI-generated sales copy falls flat
• How to identify the four core money-making activities in your business and protect them from over-automation
• Why AI might actually be making you less productive, not more, and how to set boundaries around it

00:19 – Welcome and Guest Intro

02:10 – AI Hype and Shiny Objects

06:43 – AI FOMO and Business Fit

07:02 – When AI Outsourcing Backfires

10:56 – The Outsource Litmus Test

14:19 – Quality Over Volume Content

17:58 – Podcast Workflow Automation

28:00 – Priorities and Guardrails

32:15 – Money Making Activities First

35:45 – AI as Admin Assistant

41:55 – Boundaries and Final Takeaways

45:22 – Where to Find Laura

>MEET LAURA<<

Laura Schoenfeld is a business coach and the founder of The Nourished CEO, where she helps coaches, consultants and service-based experts build authority-driven businesses that generate serious revenue without sacrificing themselves to get there. A registered dietitian with a master's in public health, she spent years in clinical nutrition building a multiple-six-figure health consulting company before transitioning to business coaching in 2020, going on to generate over $3.5 million across her offers. She operates her business using an anti-hustle model that runs on roughly 20 hours a week, built around her life as a wife and mom of two rather than giving up her life for maximum output. These days she's especially focused on helping experts turn what they know into scalable tools and systems to help them earn more doing the work they love.

>CONNECT WITH LAURA<<

Website: https://lauraschoenfeldrd.com

Instagram & Threads: @laura.schoenfeld

Grab Laura's resource

Take the CEO Type Quiz to discover which of the four CEO Types you lead from (Decisive, Relational, Consistent or Strategic) and what that means for how you make decisions, sell and build your business. It's built on DISC principles but applied specifically to how service-based experts run their companies.

https://www.lauraschoenfeld.com/quiz

>Introducing wAIv

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wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

>Your Next Steps:

See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv

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>Thanks for Listening!

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