I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches.

Together, we explore the power of offering digital products for just $1 to significantly grow our email lists while making a little cash!

You'll get firsthand insights into our strategic approach, learn what we’d change for future projects, and understand the key elements that made our collaboration a success.

And if you’re curious about what each person offered during this promo, here are the links:

• Lacey Baxter (Funnel Building Strategist) - Lead Magnet Masterclass
• Kwadwo [QUĀY.jo] Sampany-Kessie (Meta Ads Expert) – Ad Testing Cheat Code
• Allison Hardy (Email Strategist) – Subject Line Magic
• Samantha Burmeister (Sales Conversion Copywriter) – Clickable AF CTAs

And it’s only fair I offer my podcast listeners my Ultimate Roadmap to Visibility Off Social for $1 too! You can grab it here. 

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! 

Don’t miss Behind the Launch, an intimate audio series where you Eavesdrop on private conversations with industry experts and uncover what's working for launches NOW! Sign up free here.

****

There are lots of different strategies out there for launching your offers. Live launches to evergreen launches. Holding launch or “conversion” events like challenges, webinars, workshops or summits.

But what if the success of your launch was not determined by the type of launch you do, but what you do in the weeks leading up to that launch? 

Brenna McGowan calls this the “pre-launch” and it’s the critical piece you may have been missing if your last launch didn’t create the results you wanted. 

In this episode, we dive into:

• what’s a pre-launch and how do you use it?
• how to get your audience ready to buy your offer (before it’s even on sale)
• how to pre-sell your next program or course
• the number one thing most entrepreneurs skip that is essential to launch success
• What to do if you’re launching a brand new offer

>>MEET BRENNA<<

Brenna McGowan is a launch strategist, copywriter, and creator of Anticipation Marketing™. She helps coaches, course creators, and high-end service providers increase launch revenue, call in perfect-fit clients, and reduce launch burnout with a strategic pre-launch. 

>>CONNECT WITH BRENNA<<

https://brennamcgowan.co/cheatsheet/ 

https://www.instagram.com/brennamcgowanco/      https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan https://brennamcgowan.co 

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award! 

In this episode, we’re diving into how to start the new year on your terms. Forget the pressure to have your goals perfectly set by January 1st—this is all about crafting a year that aligns with your unique timeline.

You’ll hear why flexibility and intuition are key when planning your best year yet, and I’ll share four simple reflection questions to guide your process. We’ll also talk about creating space for creativity, so you can feel refreshed and inspired as you set personal, self-care, and business goals that truly matter to you.

Discover how to:

• Let go of the January 1st planning pressure.
• Reflect on 2024 with four powerful questions to uncover what worked and what didn’t.
• Build a cohesive vision for 2025 by aligning personal, self-care, and business goals.
• Give yourself physical and mental space to plan intentionally.

If you want a guided process for your annual planning, grab the 2025 CEO Toolkit here.

*Coupon code: ES2025 saves you $60! 

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! 

In this episode, I’m pulling back the curtain on my year in business and visibility. Spoiler: 2024 wasn’t a banner year financially, but it was full of lessons, exploration, and rediscovery. I’m sharing my honest reflections, from visibility strategies that worked to the tough moments of figuring out what truly lights me up in my business.

You’ll hear about the visibility experiments I tested, the results I saw (and didn’t see), and why staying consistent—even during a year of uncertainty—was my non-negotiable. If you’re looking for insights on building visibility in a way that feels aligned and sustainable, this episode is for you.

What You’ll Learn in This Episode:

• Why visibility is the first step in the sales cycle and why it matters even in challenging times.
• The strategies I leaned on in 2024: collaborations, speaking, podcasting, and in-person networking.
• How one visibility challenge led to a speaking opportunity in Nashville.
• Honest reflections on what didn’t work, including lessons learned from a collaboration that felt misaligned.
• Key takeaways to help you build a visibility strategy that aligns with your strengths and supports your business goals.

This episode was originally recorded for an online event called “The Great Debrief” by Cat Griffin. Check her out here.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award! 

In this special holiday episode, I’m sharing a heartfelt message to help you navigate the overwhelm of December. Consider this your official permission slip to indulge in whatever brings you joy this season—whether that’s cheesy Christmas movies, cookies and wine, or simply taking time for yourself. I’ll share my own plans for embracing the magic and recharging during the holidays, plus why I’m skipping resolutions and goals this New Year. Let’s focus on what really matters: slowing down, enjoying the season, and setting the stage for clarity and inspiration in 2025.

Key Takeaway:

The holidays are your time to pause, indulge, and embrace what feels good to you.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award! 

The internet would sometimes lead us to believe that it’s all sunshine and roses once you start making 6-figures in your business.

This is the “unpopular” conversation about facing and walking through the tough times and how those challenges can show up at any phase of business. Your vision is allowed to change and you can change your offers, business model, pricing - all of it!

With my guest, Michelle Vroom, we unpack:

• Her story of losing 3 clients in one day while 8 months pregnant, and what she did about it
• How to trust yourself as a business owner
• The cycles and seasons of business, and how sometimes you need to prune in order to grow
• The importance of creating a consistent lead generation system to make sure you always know where your next client is coming from

>>MEET MICHELLE<<

Michelle Vroom is a business coach who specializes in helping women become sought out and sign consistent clients. Michelle has nearly 20 years of experience in marketing and as a mom of three boys, understands the need for simple marketing strategies that get you big results. Her mission is to put every woman in control of making money so they can become the provider for their families.

>>CONNECT WITH MICHELLE<<

Join Michelle’s FB group: https://www.facebook.com/groups/marketlikeabossgroup

https://www.instagram.com/marketlikeabossmv/

https://michellevroom.com/ 

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! 

Even if you haven’t thought about using Meta ads yet, don’t skip this episode.

If you’ve been burned by ads and never want to use them again, also don’t skip this episode.

Kwadwo Sampany-Kessie is an ads expert who gives it to us straight in this very helpful chat where you will discover:

• Why you should NEVER hit the “boost post” button on Instagram™ 
• How to know if you are ready for ads
• When to hire an expert for help
• How to validate your offer before you start spending cash on ads
• The 4 Ps of preselling your offer

>>MEET KWADWO<<

Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with over 800 episodes and 4.92M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million. 

But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for. 

Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.

>>CONNECT WITH KWADWO<<

Website: https://theartofonlinebusiness.com

Podcast: https://podcasts.apple.com/ca/podcast/the-art-of-online-business/id955326572

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! 

Let’s be honest: the holiday season is probably one of the most chaotic times of the year- so you’re going to want to get into this episode right now!

What if you could accomplish all your business tasks without adding more to your already packed schedule? In this episode, we’ll explore the concept of "invisible time"—those small, overlooked pockets of time scattered throughout your day. We’ll discuss how even with a chaotic schedule and constant interruptions, you can find and use these hidden moments effectively.

My guest, Dr. Celia Varghese, a former psychiatrist turned coach for mom business owners, shares practical and mindset-based approaches to time management for busy mompreneurs juggling business and family life. 

What You’ll Learn in This Episode:

• How to redefine productivity: why "more time" doesn’t equal better results.
• The concept of "invisible time" and how to leverage small pockets of time for big impact.
• The mental toll of context switching and how to minimize its effects.
• A triage approach to prioritizing tasks when life throws curveballs, like sick kids.
• Why giving yourself grace and setting boundaries is essential for your well-being.
• Practical examples of balancing family priorities and business growth with less stress.
• Tips for building a go-to list of tasks to make the most of your available time.
• How small, consistent efforts add up over time (just like visibility strategies).

**Free Resource**

Our guest is offering her Get Back on Track with Your Business Goals private podcast for free (normally $47!). This three-part audio training includes:

• Mindset shifts to overcome overwhelm and self-doubt.
• Practical strategies to prioritize and focus on what truly matters.
• Implementation tips to make the most of your time without burning out.

Grab it here.

>>MEET Dr. CELIA<<

Dr. Celia Varghese is a board-certified psychiatrist turned coach for mom business owners.  As a mama of 1, Dr. Celia’s mission is to help ultra-busy moms create a business that works around their family and crazy schedule so they know what tasks to prioritize in the small pockets of time they have so they get more accomplished during the day —  and finally start to love their business again. Dr. Celia has seen over 1,000 patients and applies her extensive knowledge of the human mind to help busy mom business owners get more done in their businesses without adding more to their plates, with an emphasis on the most important aspect of productivity: their thoughts and feelings.

In her spare time, she loves spending time with her son, Logan and enjoying a quiet morning drinking a hazelnut cappuccino and watching her favorite shows (Big Bang Theory, Friends and Home Edit) on repeat.  

>>CONNECT WITH Dr. CELIA<<

https://www.instagram.com/drceliav

https://www.mindsetcoachmd.com

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award! 

Don’t miss out on Black Friday Deal Week Nov. 25 - Dec. 1! www.ksco.ca/blackfriday 

Are you chasing numbers or chasing impact with your visibility strategy? In this episode, we’re diving into a critical topic for entrepreneurs who want their visibility efforts to actually pay off. Spoiler alert: it’s not about being everywhere or getting in front of everyone—it’s about connecting with the right people in the right places.

We’ll unpack:

• Why we’re so obsessed with audience size and the myths keeping us stuck.
• The emotional and financial toll of quantity-driven visibility.
• Why quality visibility leads to deeper connections and better results (including a $10K client story!).
• How to evaluate visibility opportunities to ensure they align with your goals and audience.
• My secret formula for mixing visibility approaches so it’s not all about chasing clients.

If you’ve ever felt overwhelmed or frustrated by visibility strategies that don’t deliver, this episode is for you.

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award! 

Wow, 100 episodes. Hitting record on this one feels surreal. When I started this podcast, I didn’t fully grasp how much it would impact my business, my confidence, and even my community. Reaching this milestone has me feeling proud of the journey and impressed by the sheer consistency it took to get here (and trust me, there were days when life tried to throw every curveball it could). But mostly, I’m grateful—for the amazing guests, for the lessons learned, and for you, my listeners, who have made every episode worth recording.

In this milestone episode, I’m sharing the biggest ways podcasting has transformed my visibility strategy and why I believe it’s one of the most powerful tools for building your personal brand, growing your audience, and creating connections that drive your business forward.

I’m spilling it all in this episode:

• Why podcasting is one of the best tools for building brand authority and establishing thought leadership.
• How podcasting helps you grow your network and create opportunities for collaboration and visibility.
• The confidence-building benefits of creating long-form content and how it translates to bigger stages and business growth.
• Why hosting a podcast is a key strategy for entrepreneurs looking to grow their audience and create consistent visibility.
• Actionable tips for podcasting success, including optimizing your reach and repurposing content.
• How guesting on podcasts can amplify your visibility and help you connect with new audiences.

Take Action:

If this episode inspires you to explore podcasting—or to maximize it as part of your visibility strategy—be sure to share it with two friends who could use a boost in their business. And hey, slide into my DMs with your best millennial mom moments or TV recommendations—I’m always up for a good laugh or a new series to binge!

>>LET’S CONNECT<<

Follow on Instagram

Facebook

YouTube 

Website 

>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/  

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/ 

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content 

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call 

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

• Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
• Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. 
• Screenshotting and sharing it with us on Instagram 

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts and nominated for a Women in Podcasting Award!