The brains behind Su Casa Mezcal and a well-known name in the wine and spirits industry, Joey Angelo had twenty years of sales and marketing experience before his "aha moment" led to the creation of his own unique brand of mezcal, the fastest-growing liquor category in the US.  Su Casa Mezcal was born after Joey co-founded the popular canned margarita brand MARGS and served as President/Co-Owner of VIVA XXXII Tequila. Additionally, he was an early investor in Rumble Boxing, a high-profile fitness concept that was later acquired in a deal valued at over $300 million. Come along as we delve into Joey Angelo's evolution and gain valuable insights into the realm of liquor sales, marketing, branding, and entrepreneurial triumph!