Lets Not Sugarcoat It

Entrepreneurship as a Couple Isn’t for the Weak


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In this episode, Bella & Lee Picco interview Toby Tannas and Mario Gedicke, founders of LIV Magazine and the LIV lifestyle brand. They share insights on entrepreneurship, magazine publishing, community engagement, and building a successful lifestyle brand as a married couple.

This conversation explores business partnership dynamics, delegation strategies, personal growth, self-care rituals, and the future of print media in a digital-first economy. Toby and Mario discuss how local content builds stronger communities, why reinvention is essential for entrepreneurs, and how listening to your audience drives sustainable growth.

If you're interested in entrepreneurship, lifestyle brands, publishing, scaling a business, balancing family life and business, or transitioning from B2B to B2C, this episode delivers real-world insight and practical perspective.

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Lets Not Sugarcoat ItBy Let's Not Sugarcoat It

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