From Doubt to Drive - Entrepreneurs Only.

This week with Federico GROM, Co-Founder of GROM (https://www.gromgelato.com/it/it/home.html) and LEC (https://lec.it/) as well as Mura Mura (https://muramura.it/en/we)

Federico is THE poster-boy of Italian Ice Cream who co-founded GROM Gelato in 2003 and grew it to 98 shops in 15 countries before they sold it to Unilever. Recently he co-founded LEC together with the Formula One Driver Charles Leclerc https://en.wikipedia.org/wiki/Charles_Leclerc.

In this episode, Federico talks with us about his journey starting with no clue & no money from scratch believing that there is always room for doing it better, even in crowded markets like the ice cream industry.

Our main learnings from this conversation are:

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Recorded on 26th April 2024 via Zoom in Milano, Italy (Federico Grom) – Mirissa, Sri Lanka (Mario C. Bauer) – Hamburg, Germany (Florian Schneider).