EntrepreNot Yet

CAUTION:  An absolutely rip-roarin’ good time is headed your way.

My guest today, Katie Sullivan, helps creatives find their passion and purpose through online business.  On top of her work helping her gorgeous clients, Katie is also an opera singer – yeah… a literal opera singer – and frankly one of the coolest people I’ve ever spoken with.  For better or worse, there were times when I thought I was at a wine bar with a girlfriend instead of recording the show.  That’s just the energy Katie brought out in me, and I dare you to resist that energy, too.   

On the show, Katie and I don’t hold back at all and talk about:

• Why you can’t market your way out of an unclear business idea
• How Katie’s background as a musician set her up perfectly for entrepreneurship
• Why Katie walked away from a doctorate to chase her real passion
• How her business evolved into where it is now 
• What propelled her into focusing on personal development for entrepreneurs
• Why your magic is needed in the world
• I talk about some of the totally bogus sense of shame I felt by not being “far along enough” in my business journey
• Why you don’t need to carry that shame – and why the comparison trap is often the culprit
• The rage-inducing truth about how we fall into the comparison trap, and why you shouldn’t trust all of what you see people advertising
• Why now is actually a great time to start a business

Once you listen to this awesome episode, you're definitely going to want to learn more about Katie.  Here's how:

• Instagram: @thekatiesully
• Find her on Facebook
• Join her FREE 5-day Passion Project Launch Lab challenge
• Listen to her amazing podcast, Rise Through Strife, dedicated stories of personal development with entrepreneurs

On this very special episode of EntrepreNot Yet, we have Susie Moore with us.  

Susie Moore is a Miami-based life coach and author. She's been featured on the Today show, Refinery29, Forbes, Oprah.com and more. Her new book, Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life, is available TOMORROW April 7th and you can order your copy now on Amazon. 

In today’s episode, Susie and I go right to the controversial and juicy stuff that holds us back in business, and in life. 

We talk about: 

• What confidence is… and isn’t
• Who you should surround yourself with when you’re side hustling
• How to handle criticism
• The advice she would give her side hustling self if she went back in time (which made me teary-eyed)
• Why aliens would “pass” on earthlings if they knew what motivated us!
• What you need to hear if you’re hesitant to put your business out there in the COVID-19 crisis
• Why “hustling” and having success is allowed to be easy

Susie is a champion for seizing self-confidence, zeroing right in on only what’s important, and I’m so grateful to have had her on because she really sees you, side hustler.  And she believes in you.  And if I’m honest, after speaking with her, maybe I believe in myself a little more, too.  You’re going to want to save this episode for when you need a boost.  I know I will. 

Get your hands on her book from Amazon!

Check out Susie's website for loads of free, golden content

Catch her dropping wisdom on Instragram

Today, I am speaking with graphic designer and entrepreneur, Ian Paget, founder of Logo Geek.  Personally, I am so excited about this episode because he’s sharing a very special milestone with us: we recorded this episode on Ian’s first day as a full-time entrepreneur.  

Today, Ian and I talk about:

• The yo-yo feeling he has about leaving his 9-5
• Both the logical and personal reasons for taking the leap into going full-time in his business
• Why trying to rack up social media followers isn’t a marketing strategy
• What he’s looking forward to now that he’s his own boss
• The affiliate marketing strategies that allowed him to quit his job
• What’s next for Ian? An amazing look into how he envisions his empire

More about Ian:

Ian Paget, best know as Logo Geek, is a UK-based graphic designer located in Manchester, UK who specialises in logo and brand identity design. Through logo Geek Ian works with inspiring entrepreneurs and business owners, helping to take their brand identity to the next level. Ian also hosts a popular podcast, also called Logo a Geek where he interviews well known logo designers and marketeers, and manages a community of the same name providing support and mentorship to over 8000 designers around the world.

On Facebook, Twitter and Instagram: @logogeek

The Logo Geek podcast for designers and entrepreneurs

Ian’s Facebook community for designers

Ian’s treasure trove for designers - a full free boxset!

The One Thing - book Ian references in the interview

Today, you are in for SUCH a treat. My very special guest today is Shannon Mattern.  If I call myself the Fairy Side Hustle godmother, Shannon is without a doubt the reigning empress.  You don’t want to miss this one. 

Shannon broke free of her 9-5 in 2018 after three years of side hustling, and she has a simple message for you today: 

You don’t have to work as hard, spend the money she did, and take as much time as she did to have your freedom. 

Shannon is sharing her exact road map for how she broke free, the lessons she’s learned along the way, how her own successful podcast got up and running, and so much goodness in-between.  Get ready for some laughter, some truth bombs, and some pep talks.  

In this episode, Shannon and I talk about:

• The heavy toll she paid for entrepreneurial impatience 
• How she managed the so-called “double life” while side hustling. 
• How she had to re-think her time management strategies to get off the burnout train
• Why you don’t need to be an expert to get going
• Why failure isn’t personal and may even be the key to faster success
• The importance of surrounding yourself with other entrepreneurs
• The exact free formula she used to quit her job – no algorithms needed!

You are definitely going to want to download and save this episode, and take notes!

Grab Shannon’s FREE 5-day website challenge (which I used to build my own website)

Shannon’s awesome podcast, Pep Talks for Side Hustlers

My episode on Shannon’s podcast, as referenced in the beginning

Catch Shannon on Instagram

Drop Shannon a line at Shannon [at] shannonmattern [dot] com

Before you build that website, before you spend money on ads, if you’re just starting out, or if you’ve been at it for years with little to no traction, you need to hear this one. 

Today we have with us the mystery, the legend, Rebecca Tracey of the Uncaged Life.  

I’m really excited about this episode because Becca is one of the gems that’s really worth her salt and fills a huge need in the online business industry – and that’s getting people clear on their business missions, their message, and how they help their clients.  This seems basic – and it is – but so many people don’t have this foundation in their business even if they’ve been plodding along for a while.  People like me just two years ago.  I was one of those people who went to Becca for help after all of the fancy other things I bought didn’t work.  Because without clarity, you can’t effectively use all of those fancy things.  Trust me on this – I promise. 

Through her no-nonsense approach to helping clients in her wildly successful program, Uncage Your Business, Becca has helped thousands of coaches, creatives and other online business owners get clear on who they serve, how to talk about their business, and getting their first clients. 

 And you know what?  I still go back to her content as a first stop when I’m feeling stuck. 

But shameless gushing aside, if you know Becca, then you know that you’re in for a treat.

Today we talk: 

• How she started her business – living in a van!
• Why your business can’t be ‘the thing’ to rescue you from a job you hate 
• Why you need to niche in right now if you want to grow your business
• The one thing that consistently surprises her about her flagship program year after year
• What you need to STOP doing if you want any traction
• What beta testing will do for your offers (aka you should totes do it)
• Her one mega goal she wants to reach as she approaches ten years (!!) of her business

There are one or two instances of some salty language here in case you have the tiny humans running around, but otherwise, sit back and enjoy this very special interview.  I guarantee this episode will get you re-thinking a lot about what you’ve heard about online business, and how you’ve approached your own biz.  Here it is. 

Rebecca Tracey is the head honcho at The Uncaged Life where she works with online business owners to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients in this crazy online world (all while working from home with no pants on). Rebecca runs a free online community of over 12k solopreneurs. She started her business while living in a van, and now own a slightly upgraded van that she uses to go on rock climbing trips for months at a time when she's not running her Uncage Your Business program.

Free LIVE Get Clients training for March 23rd 

Becca’s free Uncaged Lifers Facebook group

Becca’s Instagram

More about Uncage Your Business

Today’s guest on the show is Carrie Clarke, a small business consultant that helps business owners get to their next level.  

What I loved about interviewing Carrie is that she totally debunks the myth that you should have it all figured out right out of the gate.  As she says, “action brings clarity” around getting crystal clear on who you serve and how.  It’s such an important nugget of wisdom because we let this fear paralyze us sometimes and it holds us back from jumping in.  But it’s only with jumping that we fix that fear!

On top of that, Carrie and I talk:

• Why avatar exercises are a backwards way to find your ideal client (there, I said it)
• Why throwing spaghetti against the wall – with a time limit – may actually be the smart way to get going!
• Why you shouldn’t be paying for advertising when you’re just starting out
• Why you may actually know what’s next in your business (but can’t hear it through the other noise out there)
• The power of getting curious
• Why you must get a mentor

Carrie's best quotes:

• “We don’t realize that current roles we’re in could be teaching us things for later…”
• “I don’t know anyone whose business hasn’t done a complete 180 in the first year.”
• “I truly think people know what the next best step is but they just can’t hear it through the noise”
• “Our brain is bonkers powerful…”

You always hear me yammering on about this stuff, I know… but if you don’t want to take it from me, take it from the CEOs like Carrie that I talk with.  Buckle up and enjoy this one. 

Find Carrie on LinkedIn, Facebook, and her Next Level consulting site

Carrie D. Clarke, J.D. is the founder and CEO of Next Level Coaching & Consulting. As a small business consultant she helps individuals and entrepreneurs reach the NEXT LEVEL. 

Combining a background as an Attorney, M&A Risk Advisor, and International Management Consultant, Carrie has a unique and integrated approach to helping executive leaders, business owners, and high-achievers reach their goals and grow profits. 

Carrie received her Bachelor's degree from the University of Kansas and her Doctorate of Jurisprudence from the University of Denver. She is a regular contributor to Thrive Global (a Huffington Post publication), holds a certification from The International Coach's Federation (ICF), is a volunteer Peak Startup and is Certified Consultant with the Small Business Development Center (SBDC). 

Carrie is passionate about brain-science, strategic tactics, business innovation, and mindset and how they all work together. 

Carrie grew up in Colorado and has lived in New Zealand, Guatemala, England and now back in the Rocky Mountains with her husband and two daughters.

My guest today is Tanya Neufeld from the Strategiste.  

Tanya Neufeld is a former Facebook employee and growth consultant for female entrepreneurs who are looking to scale their services or digital courses online.

And in today’s episode, Tanya and I talk about:

• The evolutions that her business has taken to get to where she is
• How she handled the ever-present time management quandary of building her business
• How she tackled feeling like she was leading a “double life” while side hustling… and her advice for how to handle sharing with others about her business while building it 
• FINALLY – de-mystifying Facebook ads from her own behind-the-scenes experience at the company itself, algorithms be damned!
• Her golden advice for those just starting out in the online business world

Tanya definitely debunks a lot of the noise out there about business and marketing, so you are not going to want to miss it.

Housekeeping note: If you have tiny humans running around, there is some salty language in this episode so you may want to take a second to throw on your headphones for this totally awesome episode if you need to.  

Tanya’s bio and more about where to find her…

Tanya Neufeld is the Strategiste – a former Facebook employee and growth consultant for female entrepreneurs who are looking to scale their services or digital courses online. 

By taking the tech overwhelm out of paid ads, she helps them create automated systems that attract and convert their ideal clients on autopilot. 

Tanya leveraged her experience from doing ad strategy for companies like Superdry, Domino's, Unicef, and Estee Lauder and running millions in ad spend to create her Clients Like Clockwork framework. Her holistic approach combines messaging and marketing while leveraging data. 

Tanya has spoken on stage at Facebook, is featured on industry podcasts like Go To Gal and the Your Biggest Vision Show, and has been published on CEO Blog Nation among other blogs. A world traveler, rescue dog mom and ashtanga yogi, Tanya now calls Ireland home.

Catch Tanya on Instragram here

Check out Tanya’s strategy to reduce overwhelm in her Powered by Ads guide

Find Tanya’s Stories of Strategy podcast

I’m really excited about today’s show where my special guest is Bri Mosher.  

Bri is a Manifestation Coach, Business, Lifestyle and Success Coach.  She helps women become the wildly wealthy, successful, feminine powerhouses that they were born to be... and manifest a soulful and abundant business.

Today, Bri and I talk about how you can have all of the strategy in the world, but what happens if you’re mindset isn’t supporting your business or life goals?  If you’re wrestling with doubt, if you believe you have to shoehorn yourself into someone else’s goals, or if you’ve ever wrestled with charging enough for your services… you’re not going to want to miss this show.  

You also may be thoroughly entertained at one point by Bri getting absolutely fired up about honoring your gut in how you want to be in business – which in turn leads me to going off on my own rant!

You’re not going to want to miss the zest, insight and truth bombs that Bri brings to today’s episode. 

Don't forget to let me know what you thought about today's show - find me on Instagram at @sashakorobovbiz

More about Bri!

Bri's website

Bri's awesome Instagram where she drops knowledge from her hot tub

Bri's Show up richer, bolder, hotter Facebook group

Bri's free gift to you: The three biggest money mindset blocks and how to unblock them!

Welcome to Episode 009 of EntrepreNotYet!  My special guest today is Josiah Goff.  

Josiah is the founder and CEO of Inigo Digital, and creator of the amazing Content Heroes podcast, both of which you’ll hear more about today.  

And you know what?  In a nutshell, this episode was just so much fun to do, and I think you’ll really enjoy it, too.   

In today’s show, Josiah and I talk about…

• His abrupt entrée into the entrepreneurial space
• The one life-changing question that he asked himself in deciding to leave his job and open his business – even though it meant leaving a whopping $80,000 LUMP SUM payout on the table
• His evolution from “coding curmudgeon” to marketing enthusiast
• His solid advice for people starting out in the online business world
• The geeky pop culture reasoning behind his business name.  If you grew up in the 80’s or 90’s, be prepared to nerd out over this!

I am so happy to gift you the many laughs, hard-earned wisdom and even some needed empathy in this episode.  Because after all, amazing listener, you deserve it.   

Let me know what you thought about today’s show by finding me at @sashakorobovbiz

More about Josiah:

Josiah is the CEO of Inigo Digital, where he helps online content creators free themselves from tech headaches so they can focus on the creative work they enjoy. He's also the host of the Content Heroes podcast, where he talks with bloggers, podcasters, YouTubers, Instagrammers, and others who have built profitable businesses on their own terms by creating content online.

Find Josiah on Twitter, Instagram, and his Content Heroes Facebook group.  

Check out Inigo Digital for his web guru services, his awesome Content Heroes podcast for marketing hacks and content creation stories, and his personal web page. 

Because you're a small solopreneur, you don't have any real power in business, right?  Oh, how very WRONG that is... but you're forgiven if you've made that assumption.

In this episode, I break down how as a "small fry," you actually have incredible power and leverage to build trust, credibility and momentum in your business, and with your potential clients. 

That's right - it's time to break out of the pity party and capitalize on all of the (many!) advantages you have by not being a super big shot yet in the online world. You're gonna want to settle in with a beverage for this one.

Dying to hear what your thoughts are on this very juicy topic!  Connect with me on Instagram and let me know.

Here's that nerdy article on Harvard Business Review that I mentioned about how it would take 34 emails to match the marketing effect of one human conversation.