Whether they are roaring by at 200 miles per hour or parked in the perfect light, automobiles can be both thrilling and challenging to photograph. 

Jim Rose should know. He’s been a fan and photographer of automobiles for almost 40 years. A former Canon USA instructor, Jim learned photography to have something to do while he was watching cars race. He turned photography into a career with Canon and now he’s here to share his best lessons on how to photograph automobiles.

About Jim Rose, former Canon USA instructor.

If you were into Canon photography in San Francisco, you likely learned from Jim Rose. Jim Rose was a Canon Trainer for Canon USA who ran the San Francisco and Bay Area Canon Live Learning location. He was one of the favorite instructors in the program, as he drew from his experience shooting events for Canon that included Super Bowls, Olympic Games, Democratic and Republican National Conventions, and Formula One auto races in Japan and the United States. 

In addition to San Francisco classes, he has conducted workshops in Yosemite, Yellowstone, Death Valley, and Hawaii Volcanoes National Parks. 

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You’ve asked it. You know you’ve asked it.  

It might have been when you were just starting photography. It might have been last week. But at some point you asked… which lens should I buy next? 

Today, I answer that question and introduce the Ultimate Guide to Canon lenses. This helps you from the journey from your kit lens to your best lens. Find the show notes here: https://www.eosphotographer.com/blog/which-lens-should-i-buy-next.

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The questions tickled me. Back in 2015, I announced that I was shutting down my Free Photo Webinars and starting a podcast instead. My webinars had run for four years — on second Tuesday night of every month. We had great photographers join us to show their work and tell their stories. I had a fairly loyal following, so they were probably puzzled that I wanted to shift.

“Why in the world would you want to start a podcast?” 

“Do you really want to replace a monthly requirement with a weekly one?”

“Isn’t photography a visual medium?”

I had a feeling this was something worth trying, but I didn’t know what to expect.

By the time I paused it to go work for Canon, I was firmly a fan. This was one of the better decisions I had made for my business.

Now that I’ve rebooted with EOS Photographer, I got the same questions again. I thought I’d answer them here. 

Believe it or not, podcasting can be a great tool for any photography or photography education business.

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On a photo walk this weekend, I heard what’s probably the most common complaint from photographers. 

Why aren’t my photos sharp?

We usually don’t have time to do a complete diagnosis, but it typically boils down to three potential issues.

Three potential issues: 

• Autofocus settings issue. 
• Focusing issue. 
• Some other technical or performance issue.

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I got a text from my Mom last week. She said, “did you see the Groupon with Canon T6Is? They sold thousands of them.” 

I hadn’t, but I know those cameras have been selling well for a long time. Places like Costco churn them out by the ton. Well, if you have one of them, you’re going to need to get it set up. 

This information is helpful not just for newbies but for anyone who picked up a used camera or even a rental. Let’s say you rent a camera for a job. You’ll want to go through these settings to make sure you don’t get stuck with the last renter’s decisions. And the used camera? Part of making a camera yours means going through these choices.

I broke the settings into three categories — 

1. Set it and forget it — personalize your camera with these choices. You shouldn’t have to worry about them again.

2. Set it and know where to find it. — You should know where to find these settings before you go out to shoot. You’ll adjust them depending on what kind of photography you’re doing.

3. Set it and keep setting it — You are actively adjusting these settings as you shoot.

Listen to the episode.

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