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Ep. 076 - Providing Boosted Confidence Through a Niche Product - Dr. Sheilagh Maguiness of Stryke Club
Too often, highly intelligent and busy medical professionals never take the leap to small-business ownership. This may be due to not having any business acumen, not setting aside the time or research to determine if their brilliant ideas may do well in the market, or they don't bet on themselves and create a team of "Who's" to figure out how to take it from an idea to a reality. Dr. Sheilagh Maguiness is a double-board certified dermatologist and pediatric derm physician with a busy practice in Minnesota. She currently serves as the President of the Society for Pediatric Dermatology.
As a mom to two boys and co-founder of Stryke Club, a personal care brand made just for boys, she's discovered that she can work with a team of partners to help a marginalized area of the skincare world. Most products focus on girls: from the bright colors, advertising, and where they places these products in the stores, boys seem to have been left out. Dr. Maguiness is passionate about education and prioritizes teaching with every patient encounter about her work and how she's taken this business to the next level, even securing a spot in Target's major stores nationwide.
Don't forget to leave us a review so that we can continue fueling you towards your entrepreneurial goals.
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By Steven Huskey
5
2424 ratings
Too often, highly intelligent and busy medical professionals never take the leap to small-business ownership. This may be due to not having any business acumen, not setting aside the time or research to determine if their brilliant ideas may do well in the market, or they don't bet on themselves and create a team of "Who's" to figure out how to take it from an idea to a reality. Dr. Sheilagh Maguiness is a double-board certified dermatologist and pediatric derm physician with a busy practice in Minnesota. She currently serves as the President of the Society for Pediatric Dermatology.
As a mom to two boys and co-founder of Stryke Club, a personal care brand made just for boys, she's discovered that she can work with a team of partners to help a marginalized area of the skincare world. Most products focus on girls: from the bright colors, advertising, and where they places these products in the stores, boys seem to have been left out. Dr. Maguiness is passionate about education and prioritizes teaching with every patient encounter about her work and how she's taken this business to the next level, even securing a spot in Target's major stores nationwide.
Don't forget to leave us a review so that we can continue fueling you towards your entrepreneurial goals.