In this episode, host Steven Huskey engages in an insightful conversation with Matthew Grayson, the founder of DocSocial, a pioneering platform that harnesses the power of video to revolutionize healthcare communication and outreach. Matthew shares the inspiring journey of how DocSocial came to fruition six years ago, born out of a realization of the profound influence of videos and social media in recruiting study participants. Since then, DocSocial has experienced remarkable growth, becoming a sought-after resource for individuals seeking assistance in crafting and promoting impactful video content.

With a spotlight on South Carolina's healthcare challenges, including low health metrics, Matthew underscores the pivotal role DocSocial plays in enabling doctors to disseminate expertise and improve community health outcomes. The conversation navigates through strategies for podcasting, content creation, and effective marketing tailored to patients by medical professionals, emphasizing the importance of focusing on core expertise while leveraging online channels for maximum impact.

Steven and Matthew share personal anecdotes, experiences, and aspirations, culminating in a vision for Matthew to empower 1000 doctors in South Carolina to build video channels aimed at transforming healthcare education and outcomes in the state.

Join us on Portfolio Pulse as we embark on a journey to explore the intersection of healthcare, entrepreneurship, and video marketing, with a shared commitment to driving positive change and innovation in the medical landscape.

DocSocial YouTube page