Join us as Mike Miles, Director of Web Development at MIT Sloan, shares insights on integrating AI into development workflows, fostering team collaboration, and preparing for the future of AI-assisted coding. Learn practical approaches to using tools like GitHub Copilot and strategies for optimizing web content for AI consumption.

Episode prompt:

You are an SEO expert specializing in higher education websites. Help me create optimized page titles and meta descriptions for our university webpages. Please analyze the content and context of the following page and provide recommendations that balance search visibility with our educational mission.

Consider these institutional factors:

- Primary target audience(s) for this page (e.g., prospective students, current students, faculty)

- Competitive academic programs or unique offerings

- Core institutional values and brand voice

- Search intent for different audience segments

Please generate:

1. Page Title (50-60 characters)

- Primary version optimized for search

- Alternative version emphasizing brand/value

- Mobile-friendly shortened version

2. Meta Description (130-155 characters)

- Primary version with clear call-to-action

- Alternative version focusing on unique value proposition

- Mobile-friendly shortened version

3. Provide brief explanations for:

- Key terms/phrases targeted

- Why these choices align with user intent

- How these support our SEO goals

Guidelines:

- Include location/institution name where relevant

- Avoid keyword stuffing

- Maintain academic tone while being engaging

- Consider local/regional search impact

- Follow higher ed best practices for accessibility

After analyzing the page content, please ask clarifying questions about:

- Specific program differentiators

- Target geography

- Primary conversion goals

- Competing pages/institutions

Guest Name: Mike Miles, Director of Web Development, MIT Sloan

Guest Social: https://www.linkedin.com/in/mikemiles86/

Guest Bio: Mike Miles is a web engineer with 20+ years of experience in open-source development, proficient in various languages and frameworks.  As the Director of Web Development at MIT Sloan, Mike manages the team responsible for the development, maintenance, and growth of the schools public facing web properties to deliver high-quality solutions for the school's community. Mike presents talks at technical conferences around the world and is one of the organizers of the New England Drupal Camp (https://nedcamp.org).

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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

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