Write the Damn Book Already

Ep 101: Amazon Ads for Authors


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Click Here to ask your book writing and publishing questions!

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

🧭 BACK COVER BLUEPRINT

Your back cover isn't just your back cover. It's your Amazon description. It's what a stranger reads at 11pm deciding whether to buy your book or go to sleep. The Back Cover Blueprint gives you templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 

đź”— https://www.publishaprofitablebook.com/blueprint

This episode is sponsored by Atticus, the all-in-one writing and book formatting software for self-publishing authors. From drafting to professional ebook and print layout, Atticus makes it easy to format your manuscript for KDP, IngramSpark, and beyond. Learn more at Atticus.io.

✍️ 33-DAY BOOK WRITING BOOTCAMP

You've Been Thinking About This Book Forever. So let's get it written (for real this time). 

👉 https://www.publishaprofitablebook/writethebook

Support the show

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry. 

Available wherever podcasts are available:
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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

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Write the Damn Book AlreadyBy Elizabeth Lyons

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