Years ago, the advice was clear: only create content for people who already know they have a problem and need your solution. Don't waste time talking to people who are clueless - spend your energy on people who know what they need.

But now things have changed.

With Instagram becoming more search-friendly and AI making content easier to create, people are landing on your page confused about what you do. They're starting your content "in the middle of the movie" with no context.

In this episode, we're breaking down why problem awareness content is making a comeback and what you need to be creating to convert people who find you through search.

Here's what we get into:

1. Why the pendulum swung away from problem awareness content (and why it's swinging back)
2. How Instagram's SEO changes are affecting what content you need to create
3. Why people are starting your content "in the middle of the movie" and getting confused
4. The three types of content you need to attract and convert clients online
5. How to create problem awareness content that doesn't just educate but converts
6. Why trust-building content is more important than ever in the age of AI

We offer 2 ways to work together:

1. Done-for-you content (written content or video production)
2. Consulting on Demand (expert feedback on your content strategy)

See our services www.klcthestudio.com/services