If you're focused on being seen as a great place to work, as being an attractive employer, as having a string employer brand, you are asking yourself the wrong question to win the fight for talent. What's the right question? Tune in and find out.

Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
I can help your solve your messiest recruiting problems with employer brand thinking
Book me for speaking engagements on employer brand and recruitment marketing
Ask Me Anything!