Communication Strategy That Works

Ep 103. How resilient is your comms plan? Business continuity, issues and reputation


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In today's business world, the ability to anticipate and respond to disruptive challenges - both internal and external - is essential. A comprehensive business continuity and resiliency plan can help you anticipate and manage these challenges, ensuring that your business can weather any storm. And when disruptions do occur, a robust public relations program can help you protect and defend your company's reputation.

I have covered a number of topics that relate to business resilience planning in a communication context in this podcast, such as understanding who your competitors are, how to anticipate and manage disruption challenges, and how to communicate your plan and engage stakeholders along the way. Today I'm bringing this together into an episode that gives this all a badge and added some free downloads and resources for you at the end, so look out for those.

You'll learn what business resilience is and how to take some small steps to communication planning, whatever the size of your business.

Let's dive in!

Additional links and downloads:

If you're a creative business or Agency check out Wadds Inc's free Strategic Planning and Crisis Preparedness report: https://static1.squarespace.com/static/6316046fe5302f1a8f8f41c2/t/6340194579013c1db5cdf27a/1665145160000/Wadds-strategic-planning-and-crisis-preparedness-report-2022.pdf

Amanda Coleman has some great advice in this reasonably priced book; Everyday Communication Strategies: https://www.amazon.co.uk/Everyday-Communication-Strategies-Prevent-Protect/dp/1398606979

Check out my reputation management resource page on my website: https://henbe.co.uk/projects/protect-your-brand/

Liked Listening today? What to do next:

Get my FREE roadmap to get more strategic with communication activity in your business.

Listen to more episodes, take some training, or download a resource: Find out more here.

Hire my expertise

Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further. You can also work with me 1:1 as a trainer and mentor - [email protected]

Work with me closely

If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team.

Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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Communication Strategy That WorksBy Emma Drake

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