It's easy to get confused when we don' take the time to define our terms, but you can't swap out your employer brand for your culture. Why? Aside from the fact that they are different things, come from different places and are changed in different ways? Well, you'll have to just listen to find out.

Show notes:
Talent Brand Summit in Austin (Mar)
Social Recruiting Summit in Atlanta (Jan)
Employer Brand Manifesto
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