In this episode, I interview LJ Luciano, the owner and operator of ATX Beach, the largest beach volleyball facility in Austin, Texas. We discuss LJ's journey into volleyball, the growth of the Sand Wannabes Facebook group, and the challenges of starting a beach volleyball venue. LJ shares his experience in raising money through crowdfunding and emphasizes the importance of having a site before seeking investors. We also discuss the significance of building a comprehensive business plan and understanding the costs involved in running a facility. I highlight the importance of alcohol sales in a bar with a volleyball setup and the challenges of running a restaurant alongside a volleyball venue. We talk about the need for a solid business plan, understanding the competitive landscape, and adapting to different revenue streams. We also touch on income streams in the beach volleyball industry, including leagues, tournaments, private events, and merchandise sales. 🌟

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Time Stamp: 

00:00Introduction and ATX Beach

03:44The San Wannabes and Crowdfunding

07:07Becoming an Entrepreneur and Raising Money

24:15Building a Business Plan

37:22Small Business Loans vs. Crowdfunding

41:02Understanding Costs and Expenses

42:28The Importance of Alcohol Sales

45:47Creating a Solid Business Plan

48:15Understanding the Competitive Landscape

52:59Exploring Different Revenue Streams

59:44Knowing When to Pivot

01:06:11Stick to the Current Model

01:10:34Challenges of Matching Skill Levels

01:17:21The Growing Popularity of Pickleball