Scared of selling and feel uncomfortable asking for the sale?
This week Fashion brand consultant Elizabeth Stile Joins me on the podcast to chat selling with ease and without feeling salesy
Elizabeth, dives deep into the world of sales and provides valuable insights on how to effortlessly promote your business and connect with customers.
One of the key takeaways from this episode is the importance of actively promoting what you have to offer. Many people underestimate the interest their customers have in their products, leading to missed opportunities. Nicole and Elizabeth emphasize the need to make it crystal clear that you have something for sale when promoting your business.
Creating desirability for your products is another crucial aspect discussed. Limited runs and a sense of scarcity can increase sales significantly. People want what others want, so portraying a lack of interest in your products is a big no-no. Instead, focus on building momentum and showcasing positive feedback to generate interest and desire in potential customers.
A central theme explored throughout the episode is the importance of approaching sales from a point of service. It's not just about selling; it's about genuinely solving problems or providing pleasure for your customers. Nicole and Elizabeth stress the value of equal exchange and encourage sellers to overcome the fear of undercharging.

Key Takeaways
1/Many businesses assume their customers aren't interested in what they have to offer and therefore don't promote it enough. But the truth is, the real reason their products don't sell is because they haven't actively sold them.n

2/ When promoting your business, it's important to make it clear that you have something for sale. There's a fine line between sharing personal aspects of your life and promoting your products, but it's crucial to provide details about availability, pricing, and launch times. 

3/ Building up momentum and showcasing positive feedback can generate interest and desire in potential customers. Approach sales from a point of service, adding a call to action to everything and taking the emotion out of selling. It's about creating value for both parties. 

4/ Personalize your interactions with customers by using their names when messaging them. This creates a sense of being seen, heard, and respected. Connecting with your audience on an emotional, human level is crucial for building lasting relationships. 

5/ To create a personal connection, consider sending voice notes. Not only does it lead to immediate responses, but it also helps build an emotional bond with customers. Sharing personal experiences and emotions allows customers to see themselves in you and builds trust. 

6/ People don't only follow for a nice product, but also to connect with the person behind it. Using DMs and voice notes creates a conversation-like atmosphere that helps build relationships. Showcasing your personality helps customers relate to you and your brand. 

7/ Your product should solve a problem or provide pleasure for your customers. They buy based on the perception of great value, desirability, or a cheap price. Don't compete solely on price, but strategically discount to attract customers. 

8/ Highlight the unique value and desirability of your product compared to competitors. Providing detailed information about your product's features and benefits can help attract customer interest. Remember to show your face in videos to build desirability and accelerate the customer journey. 

9/ Clear communication and guiding customers are crucial. People often like being told what to do, so provide reasons for your customers to stay engaged. You play the role of a traffic signaler, guiding them through their journey and creating a smooth experience. 

Recommendations
Words that sell 
https://www.amazon.co.uk/Words-that-Sell-Revised-Expanded/dp/0071467858/ref=sr_1_1?crid=3JMPTUZOXOHN5&keywords=words+that+sell&qid=1690318903&sprefix=words+that+sell%2Caps%2C80&sr=8-1

How to be a bad ass at making money
https://www.amazon.co.uk/s?k=how+to+be+a+badass+at+making+money&crid=1Q660YM579ZU&sprefix=how+to+be+a+badda%2Caps%2C91&ref=nb_sb_ss_sc_1_16

Oversubscribed 
https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857088254/ref=sr_1_1?crid=AQG2XYZW83EZ&keywords=oversubscribed+daniel+priestley&qid=1690318863&sprefix=oversubscrib%2Caps%2C79&sr=8-1

Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Elizabeth Stiles
https://www.elizabethstiles.co.uk/
https://www.instagram.com/elizabethstilesuk/