By Nicole Higgins
Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, buil
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The podcast currently has 161 episodes available.
If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales.
Areas we chat about
Approaching Black Friday and deciding on your sales & promotional strategy for the quarter
Reviewing what worked the previous year, testing and warming up your email list
Key Metrics to track and how they might be slightly different this time of year.
Reviewing your segmentation
Frequency and timing of emails
Post Black Friday & Christmas strategies
Emerging trends in Email Marketing
Emailing on Christmas Day what works and what doesn't
Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers
Guest Bio
Hannah Spicer is a Klayviyo email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing
Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616
https://www.instagram.com/hannahspicer_consulting/
https://www.hspicerconsulting.com/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business
Benefits of Using Manychat
- Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.
Use Cases and Examples
- Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.
Components of a Chat Funnel:
- Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.
Integration with Existing Strategies
- Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.
Analytics and Measuring Success
- The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies.
Preparing for High-Traffic Seasons:
- Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday.
Guest Mel Eilers
The “Manychat queen” – Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs.
Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.
She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars.
Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly.
IG: https://www.instagram.com/socially_sound/
LI: https://www.linkedin.com/in/melanieeilers/
Website: www.sociallysound.co.uk
Email: [email protected]
Freebie: Manychat Starter Kit - https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/
NEW: Manychat Beta Course
https://sociallysound.thrivecart.com/manychat-ig-accelerator/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here,
Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding. Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project.
In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding model, and crafting a strategic marketing plan.
Danielle provides insights into
Her top tips for crowdfunding
The importance of mindset and positivity
Setting funding targets
Planning the campaign.
Post campaign
Whether you're an aspiring entrepreneur or a seasoned business owner looking to explore crowdfunding, this episode is packed with actionable advice to help you achieve your fundraising goals.
Guest
Danielle Wallington is the founder of Flck here a coworking and community app, she is a business mentor & tech founder
https://www.linkedin.com/in/danielle-wallington-22a13234/
https://www.instagram.com/flock_here
/https://www.instagram.com/danielle_wallington_/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know.
We chat about
Brand Identity:
- The importance of knowing what your brand is and is not.
Pricing and Regulations:
- Accurate product pricing to reflect true labour.
- Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff.
Market Insights
Trends in fragrance demand in Europe focusing on natural and herbal scents.
- The consumer’s growing awareness and preference for branded experiences.
Business Challenges
- The high cost and extended timeframes in product development.
- Challenges of gaining traction in a saturated market.
- Importance of a strong wholesale network and investment in branding and marketing.
Operational Tips:
- Necessity for a solid operational person to navigate complex regulations.
- Tactical approaches towards creating a commercial product range.
Guest Samantha Johnson
Retail CMO turned manufacturing Managing Director and co founder
Bringing making home to the North West of England via artisan production
Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis.
https://www.avalonhome.co.uk
/https://pintailcandles.co.uk/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S & Primark.
To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach
Download the FREE Plannning your Q4 Guide here
https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/
Here are some of the steps I talk about in the guide and podcast
⭐ **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year.
⭐ **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock.
⭐ **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively.
⭐ **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season.
⭐ **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping.
I've also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year.
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Download the FREE Plannning your Q4 Guide here
https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer.
We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time.
Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers.
We also discuss the use of apps like JudgeMe, ReferralCandy, and Gorgias to streamline processes and improve customer service. Elle shares her expertise and offers valuable tips for Shopify e-commerce owners.
- Plan ahead and schedule content, even if you're taking some time off. Prepare emails and website updates in advance.
- Maintain email frequency to stay visible. Continue sending 1 email per week.
- Make emails short, sweet, and shoppable. Showcase products and make it easy to click through.
- Check your automated flows are seasonal and working properly.
- Use apps like Judge.me for reviews and Referral Candy for customer referrals.
- Consider outsourcing customer service to a VA to handle inquiries while you're away.
Most importantly, don't go silent over summer! With some planning, you can keep revenue coming in and set yourself up for a successful Q4.
Guest Elle Williamson
https://www.theecommerceassistant.com/
https://www.instagram.com/theecommerceassistant/
- Judge.me: https://apps.shopify.com/judgeme
- Referral Candy: https://apps.shopify.com/referralcandy
- Gorgias: https://apps.shopify.com/gorgias
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
Steph Douglas is the founder of personalised gifting company Don't Buy Her Flowers. Established in 2014 initially to cater to new mums the brand grew beyond it's initial idea and now creates thoughtful gifting for all occasions.
Steph chats about her journey as a business owner from first hires to investment with everything else in between,
We chat about
The growth of the brand
The Importance of Multiple Revenue Streams
Marketing Challenges in a Noisy Space
Building a Strong and Supportive Team
Balancing the Needs of the Team and the Business
Balancing Work and Family
Staying Focused and Motivated
Stephs advice for those starting a business Starting a Business
Steph Douglas
https://www.dontbuyherflowers.com/
https://www.instagram.com/steph_dontbuyherflowers/
https://www.instagram.com/dontbuyherflowers/
Host
Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
💡Listen to the start scale succeed podcast here for more tips to help you start and scale your product business
https://podcasts.apple.com/gb/podcast/start-scale-succeed/id1577771045
🔥 DON'T FORGET to follow me on instagram from lots more tips https://www.instagram.com/thebuyerandretailcoach/
❤️ Enjoyed this video? Subscribe to our you tube channel and hit the notification bell to never miss a new video — and let us know what how-tos you’d like to see next in the comments! https://www.youtube.com/watch?v=gGmiMajoKec
Sign up to the newsletter and get support straight to your inbox https://thebuyerandretailcoach.com/newsletter-sign-up/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
When you are approaching suppliers for your product business what do they want from you.
What are the red flags when deciding which suppliers to work with for your fashion brand or product start up.
We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion garments
Tips for Working with Suppliers:
- Key questions to ask regarding product fit, social compliance, and ethical practices.sampling and MOQ
- Importance of early assessment of communication and payment terms.
Product Sampling Costs
- Insight into factory sampling costs being typically two to three times the bulk cost price or FOB price.
Informed Design Choices:
- Importance of hit rates in sampling and order placements.
- Caution against offering too many options and mismatched quantities without market demand research.
*Market Intelligence & Supplier Relations:
- Necessity for clarity, understanding of pricing, and strong relationships.
- Warning against unrealistic expectations and frequent design changes.
Guest Sheredene Rose
Sheredene shares her transition from a corporate design background to founding her own brands and a supply business in Delhi. Post-COVID, she and her partner Gagan pivoted from traditional retail to supporting online businesses, emphasizing the need for a clear product vision and well-thought presentation for success.
https://www.iislaandbird.com/shop/
www.kapaasindia.com
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
I get it, as a product business owner Linked In may be the last plate you want to spin so it’s potentially not really on your to do list, but this weeks episode of Start scale succeed I chat with Laurie Macpherson on how you can unlock it’s potential and reach your ideal clients and market weather that's a retailer, a journalist or your DTC customer.
Here are some of the topics we cover
Power of Human Stories:
Understand the importance of sharing personal stories and making human connections.
-Optimizing LinkedIn Profile
Get tips on creating an engaging LinkedIn profile to attract the right connections.
Creating Authentic Content
Find out the best practices for posting on LinkedIn and how to mix personal and business updates effectively.
Avoiding Common Mistakes
Discover the pitfalls to avoid in your LinkedIn strategy and how to personalize your approach.
Building Meaningful Relationships
Learn strategies to build relationships with journalists and other key players without cold DMs.
Guest
Laurie Macpherson
https://go.lauriemacpherson.com/SignupforLinkedInguidanceandprompts
https://www.lauriemacpherson.com/
https://www.instagram.com/_laurie_macpherson/
www.linkedin.com/in/lauriemac
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
Renee created a bootstrapped business with just £2500 which has grown into a renowned swimwear brand
If you had said that you wanted to create a business that gave you the freedom to travel and create a nomadic lifestyle, a product business wouldn’t have been the top of my list but Renee has just done that.
In this weeks episode we chat about
Rushing and Rapid Expansion Renee talks about the pitfalls of expanding too quickly and the mistakes that came from rushing important decisions.
Challenges in International Markets Insights into launching in different countries differences in consumer behavior and trends that required unique marketing strategies.
Stockholding and Product Suitability: Discussion on the importance of understanding stock needs and ensuring product suitability for different regions.
Current Challenges The hurdles Ode & Rae faces as it continues to grow, including managing influencer partnerships and finding the right fit for the team that is brought into the business
Brand Perception and Key Styles: Realizing the importance of focusing on a few key styles rather than chasing trends continuously.
Social Media Presence Renee's decision to distance herself from the brand's social media, and the reasons behind this choice including future business exit strategy and personal imposter syndrome.
Investment Considerations Her experiences with angel investment and the contemplation of further rounds, balancing external investment with her vision for the brand.
Guest
Renée Milner, Founder & CEO, ODE+ RAE
Renée is a visionary entrepreneur and the solo female founder of ODE + RAE, a female owned and led, luxury Swimwear and Ready-To-Wear brand, which she bootstrapped from the ground up in 2017. Through the ODE + RAE brand, Renée is committed to empowering women to feel confident and liberated, as well as inspire others to create a lifestyle that harmonises work and personal freedom.
Renée is passionate about freedom, personal growth, connection, happiness, and resilience; these values are the bedrock of her business philosophy. She advocates for maximising one's potential and living an inspired and authentic life, on your terms.
https://www.instagram.com/renee_rayy
https://odeandrae.com/
https://www.instagram.com/ODEANDRAE
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
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Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
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