Start Scale Succeed

Innovating Period Care with Ruby Raut of Wuka

In this inspiring episode, Nicole Higgins sits down with Ruby Raut, the founder of Wuka, a sustainable period product brand on a mission to eradicate period shame and combat period poverty. Join us as Ruby shares her journey from a small village in Nepal to leading a game-changing brand in the UK. With insights into funding, product innovation, and the importance of building a community, this episode is packed with valuable advice for aspiring entrepreneurs and those interested in sustainable solutions.

Key Highlights:

Product Market Fit 

How Ruby initially tested the idea and discovered that there was a market need for the product, and how they continue to test and innovate, making period underwear accessible to all. Explore the diverse applications of Wuka's period underwear, from comfort for new moms and women experiencing perimenopause to suitability for children with sensory issues.

Community Building & Kickstart 

Ruby stresses the importance of community, sharing the organic reach and PR strategies that led to their successful Kickstarter campaign, including a pivotal feature on BBC's front page.

Getting into retail 

How product innovation meant they were able to grow their  retail presence, currently in  stores like Boots,  Morrisons, Sainsburys, Ocado  and their plans for further expansion.

The Growth of the brand 

How resilience, networking and hiring the right teams has helped move the brand forward 

Ruby's Advice for Entrepreneurs. 

Tips and strategies for new product business founders, including starting lean, proving product value, and building a competent team.

https://wuka.co.uk/

https://www.instagram.com/wukawear/

Guest Bio 

Ruby Raut

Ruby, Environmental Scientist and listed in the 2019 Top Women in Femtech, grew up in Nepal, which inspires her work in making menstruation positive, taboo-free and environmentally-friendly.

“When studying for my Environmental Science degree, I discovered that more than 200,000 tonnes of tampons and pads were sent to UK landfills every year, contributing to the mounting tide of plastic pollution. This was my ‘lightbulb moment’. I knew something had to change about the way we handled menstruation.” - Ruby Raut, Founder & CEO

Ruby grew up in Nepal, where shame about periods was widespread. Nachune is the Nepalese word for period which basically translates as 'untouchable'. When she started her period, she experienced a form of Chapaudi, now illegal in Nepal.

During menstruation, she was sent to her aunt's house and wasn't allowed to go out in the sun, look at men, or touch plants - as it was believed that she would kill them - just because she was having a period.

Like other girls, she was given old sari rags to use for the bleeding, which happened to be reusable and eco-friendly, but not hygienic. They weren't leak-proof nor comfortable, and didn't work for her when she played sports!

When she arrived in the UK, she was astonished by the wide range of menstrual products available on the shelves, but quickly realised that most of them were neither comfortable nor leak-proof, and they certainly were not eco-friendly. So it became Ruby mission to replace plastic-riddled disposable pads & tampons with the world’s most comfortable and sustainable period underwear.

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/

Approximately 29% of entrepreneurs are neurodivergent, revealing a strong link between neurodiversity and entrepreneurial drive. 

In Ep 167 Nicole Chats with Dr Lauren Breese experienced Clinical Psychologist and founder of & Psychology and Co-founder of The neurodiversity practice along with other co-founders Dr. Siobhan Higgins and Dr Jo Muelller 

Together, they explore ADHD symptoms, varying diagnoses and tips and strategies for Neurodivergent Entrepreneurs. 

Lauren discusses why awareness and reduced stigma have led to more adult ADHD diagnoses, rather than an increase in cases. They touch on the unique challenges faced by women with ADHD, particularly concerning reproductive cycles, and the dual responsibilities of entrepreneurship and family.

Listeners will gain valuable tips for managing ADHD through mindfulness, Cognitive Behavioral Therapy (CBT), and practical strategies for maintaining focus and organisation. Lauren and Nicole also address workplace inclusivity, emphasising the importance of understanding and accommodating neurodiverse employees.

Some of the key areas discussed are 

Understanding ADHD

ADHD and Burnout

Coping Strategies

Mindfulness and Emotional Awareness

Harnessing ADHD 

Seeking Help

Assessments and Support

Inclusivity in the workplace for those diagnosed with ADHD

 

Guest Links 

Dr Lauren Breese

https://andpsychology.com/about

https://www.theneurodiversitypractice.com/

Neuro Diversity in the Work place - checklist 

https://www.theneurodiversitypractice.com/neuroinclusivity-checklist

Neuro Diversity for Parents https://www.theneurodiversitypractice.com/book-list-parents

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

 

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/

 

💡Listen to the start scale succeed podcast  here for more tips to help you start and scale your product business 

https://thebuyerandretailcoach.com/start-scale-succeed-podcast/

 

🔥 DON'T FORGET to follow me on instagram from lots more tips https://www.instagram.com/thebuyerandretailcoach/

 

Watch on you tube 

https://youtu.be/03Z8KkF18VE

 

With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year.

To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you’re a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals.

KEY TAKEAWAYS

1. It's Never Too Late to Prepare Anna emphasises that even if you feel behind, it's never too late to start prepping for Black Friday. Whether it’s building your audience or strategising your ads, every bit of effort counts.

2. Understand Your Goals Before diving in, be clear about what you want to achieve. Is it clearing stock, acquiring new customers, or boosting lifetime customer value? Your goals will shape your strategy.

3. Customer Retention Ensure your Black Friday customers stick around by enhancing their post-purchase experience. Excellent customer service and targeted email marketing can turn one-time buyers into loyal fans.

4. Ad Strategy Insights Anna provides a treasure trove of advice on maximising your ad spend while navigating the competitive Black Friday landscape. From clear messaging to vibrant visuals, discover what works best.

5. Post-Purchase Strategy The sales don’t end with Black Friday. Utilise customer loyalty programs and nurtured email campaigns to keep the momentum going through the holiday season.

I’ve created a FREE Checklist & Guide for you to action before during & after Black Friday

https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/

Your black Friday Checklist PDF

HOST BIO

Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

 

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

 

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

 

Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/

Key Highlights to help you understand what works in Live Shopping are below 

Authenticity in Content

MacDara emphasizes the importance of maintaining authenticity in live streams, presenting an in-store experience that feels real and unpolished to viewers.

Campaign-Led Approach:

Discover the advantages of using themes or campaigns over discounts to attract and retain viewers during live streams.

Engaging Through Gamification:

Learn how to incorporate interactive elements like quizzes, raffles, and polls to keep your audience entertained and engaged.

Structure of Live Streams:

Get tips on structuring your live sessions effectively, typically lasting 45 minutes to an hour and featuring numerous interactive components.

Continuous Viewer Engagement:

Understand the necessity of repeating themes and products to cater to viewers joining at different times.

Production Quality Flexibility:

Explore the range of production qualities, from casual setups to professional environments, suitable for live streams.

Alternative Hosts:

Learn why it’s not always necessary for founders to host live streams themselves and how knowledgeable staff can be excellent hosts.

Content Reusability:

Discover strategies to repurpose live stream content for various promotional activities post-event.

High Conversion Rates:

Hear about the impressive conversion rates in live shopping, thanks to detailed and engaging presentations.

Engagement Over Audience Size:

Understand why a smaller, engaged audience can be more valuable than a larger, unengaged one.

Sprii Platform 

https://sprii.io/

Learn about Sprii, a streamlined live shopping tool, and its role in enhancing live shopping experiences.

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After

First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or  it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and after Black Friday.  

 

Some of the areas I chat about today 

Setting Clear Goals & KPI’s for Black Friday 

How to Plan your promotions and what promotions work. 

Optimizing your website and email marketing. 

Black Friday can be a whirlwind, but with the right preparation and strategies, it’s a huge opportunity for your business. Focus on planning ahead, executing smoothly during the rush, and following up afterward to keep the momentum going. 

I’ve created a FREE Checklist & Guide for you to action before during & after Black Friday 

https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/

Your black FRiday Checklist PDF 

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

 

https://runwaytoresults.com/

I'm all for advice that is  easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast 

Some of the areas we chat about 

Why Marketing Strategies Often Feel Overwhelming (00:03:16):

• The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy.
• Marketing strategy simplified: plan with an end goal in mind.

Three Steps to Building a Marketing Strategy (00:05:28):

• Clarity
  : Determine your marketing goals, brand identity, and target audience.
• Planning
  : Decide where and how to show up online, and create relevant content.
• Implementation
  : Establish processes, timelines, and methods to execute and measure your strategy.

Setting Financial and Personal Goals (00:07:40):

• Integrating financial targets and personal lifestyle goals into your overall marketing strategy.
• Using marketing as a tool to achieve both business success and personal fulfilment.

Standing Out and Connecting with Consumers (00:12:13):

• Understanding what makes your brand unique through customer feedback and storytelling.
• Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics.

Identifying and Understanding Your Target Audience (00:17:35):

• The difference between demographic and psychographic targeting.
• The importance of constant learning and adapting based on consumer behaviour and feedback.

Reviewing and Adjusting Your Marketing Strategy (00:20:13):

• The right intervals for evaluating and tweaking your marketing strategy.

Buy the digital Marketing Handbook 

https://amzn.eu/d/iNK80CV

Find out more about Alice Benham 

https://www.alicebenham.co.uk/

https://www.instagram.com/alice_benham/

https://www.alicebenham.co.uk/about

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429

How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media. 

I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube on the link below)

We chatted about growing your business on Instagram,  and connecting with your customers along with driving sales on the Instagram platform. 

For real tangible advice hear how you can 

Create "bingeable"  content that leaves followers coming back for more 

Understand what content pillars are and how to use them effectively for your brand 

What trends are working now on Instagram 

 Understand what strategies are most effective for driving growth and sales

 Give value to your audience and what that actually looks like in practice. 

Include storytelling in your business.

Adapt to the changing algorithm to enhance your  content's reach and visibility

Guest 

Martha Keith. Founder, Martha Brook and Business Secrets Club

Martha is the founder and CEO of award-winning stationery brand Martha Brook. After her own experiences growing a business, she now helps and advises other entrepreneurs and start-ups. She is a member of the British Library Advisory Council and is Ambassador for their Business & IP Centre. In 2024 she founded Business Secrets Club, growing it to a community of 50K in six months. Last year she was awarded Consumer Goods Businesswomen of the Year at the Great British Businesswomen Awards.

https://www.instagram.com/marthabrookldn

https://www.instagram.com/businesssecretsclub/

https://www.businesssecretsclub.com/

https://www.marthabrook.com/

Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams. She now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?

This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429

 

 

Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s  episode of start scale succeed I chat with Life Coach, published Author  & NLP Practitioner Holly Matthews about Finding your Confidence. 

Holly has just released her new book Find your confidence (see link below) 

She shares tips and tactics to help build and create confidence in several different situations 

Areas we chat about in the podcast are 

Building Confidence:

Combining external body language techniques with internal mindset work.

'Fake it till you make it' approach while working on internal self-esteem.

Developing self-belief through continued efforts and tools.

Visualization and Scripting:

Regular practice of visualization, especially before bed.

Importance of scripting for public speaking and confidence in various scenarios.

Anchoring Techniques:

Methods like pressing fingers together to reinforce positivity and reduce anxiety, particularly effective for public speaking.

Real-life Examples and Practical Tips:

Holly shares her TED Talk experience and the role of visualization and anchoring in overcoming last-minute challenges.

Handling Anxiety and Mindset Shifts:

Techniques like breathwork, meditation, physical exercise, and EFT tapping for managing anxiety.

Recognizing and challenging limiting beliefs through positive affirmations and real-time interventions.

Setting Boundaries:

Differentiating personal and business boundaries to maintain balance.

Assertiveness in boundary enforcement to avoid passive or aggressive behaviours.

Appearance and Self-Image:

Addressing internalized critical messaging about appearance affecting public confidence.

Striving for a balanced and authentic online presence.

Moving from self-critique to neutrality and acceptance.

Self-Compassion and Overcoming Negative Thoughts:

Importance of challenging negative, fear-based stories and reframing failures with compassionate self-talk.

Techniques for real-time thought interruption and adjusting self-perception.

Guest Bio 

Holly Matthews 

Holly is a qualified Life Coach, NLP practitioner, hypnotherapist and Intuitive Psychology Coach. She has coached thousands of people across the world (across all walks of life, from Mums on the school run to Brit winning pop stars).

Her debut book The Happy Me Project- A no nonsense guide to self development won Health and Wellbeing Magazines best wellbeing book of 2022 and hit number #1 on Amazon the day it released.

Holly’s relatable and raw approach to self development has her teaching people how to feel ‘more happy and less crappy’ in a way that reaches those that never thought ‘self development’ would be for them.

 Www.iamhollymatthews.com 

Buy Find your Confidence  https://amzn.eu/d/09gFk3Hy 

Host 

Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales.

Areas we chat about

Approaching Black Friday and deciding on your sales & promotional strategy for the quarter

Reviewing  what worked the previous year, testing and warming up your email list

Key Metrics to track and how they might be slightly different this time of year.

Reviewing your segmentation

Frequency and timing of emails

Post Black Friday & Christmas strategies 

Emerging trends in Email Marketing

Emailing on Christmas Day what works and what doesn't

Retaining new customers gained during the Christmas season and transforming them into loyal repeat buyers

 

Guest Bio

Hannah Spicer is a Klayviyo  email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing

 

Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616

 

https://www.instagram.com/hannahspicer_consulting/

https://www.hspicerconsulting.com/

 

 

 

 

 

 

Host

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

 

 

 

 

Host Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

 

 

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business 

Benefits of Using Manychat

    - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.

    

Use Cases and Examples

    - Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.

    

Components of a Chat Funnel:

    - Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.

    

Integration with Existing Strategies

    - Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.

    

Analytics and Measuring Success

    - The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies.

Preparing for High-Traffic Seasons:

    - Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday.

Guest Mel Eilers  

The “Manychat queen” – Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs.

Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.

She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars.

Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly.

IG: https://www.instagram.com/socially_sound/

LI: https://www.linkedin.com/in/melanieeilers/

Website: www.sociallysound.co.uk

Email: [email protected]

Freebie: Manychat Starter Kit - https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/

NEW: Manychat Beta Course

https://sociallysound.thrivecart.com/manychat-ig-accelerator/

Host 

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.