MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Ep. 11: 5 Reasons Why Your Chiropractic Practice Isn’t Thriving


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SUMMARY:

In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may take time to build a thriving practice, but focusing on wellness-based care and serving the community is key.

TAKEAWAYS:

  • Running a personal injury (PI) only or PI-heavy practice can be unreliable and take years to collect payment.
  • PI patients typically do not see the value in ongoing chiropractic care and are unlikely to become maintenance patients once they have to pay for treatment.
  • Educating patients on the importance of chiropractic care and maintenance is crucial. Chiropractic care can prevent and fix root problems, especially when started early.
  • Discuss maintenance care with patients from the beginning of their initial treatment plan to educate them on the benefits of ongoing chiropractic care.
  • Building a thriving practice takes time, but focusing on wellness-based care and serving the community is key. Be open and available for patients, even during non-traditional hours, to cater to their schedules and provide the best care.
  • Work-life balance may be challenging for business owners in the early years, but being open and dedicated to the practice is crucial for success.
  • Enforce a cancellation policy and have a card on file to protect your practice and ensure patients are committed to their appointments.
  • Dressing professionally and creating a good first impression is crucial. First impressions are lasting impressions!
  • Avoid discussing sensitive topics like politics and vaccines with patients.
  • Hire competent staff with good customer service skills.
  • Establish efficient systems and procedures to streamline operations and enhance patient experience.
  • Continuously improve clinical skills and stay updated with the latest advancements in chiropractic care.
  • Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

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    MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersBy Dr. Mary Frances Duncan

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