SUMMARY:

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we are celebrating the 1-year anniversary of Million Dollar Chiro! Million Dollar Chiro exists for one very specific purpose: to help chiropractic practice owners put systems in place to scale their clinics and reach at least $1 million in annual collections. With so much growth in the last year, we have some new listeners in our audience, so we are celebrating with a special episode reintroducing Dr. Mary Frances Duncan.

Dr. Duncan shares her personal journey—from a political science major with aspirations to be a judge to a chiropractor operating multiple clinics in South Carolina. She opens up about what inspired her to pursue chiropractic care, how her early experiences shaped her perspective on holistic health, and why helping other chiropractors grow their practices became her mission.

TAKEAWAYS:

Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-42-revisiting-who-is-dr-duncan/id1733151475?i=1000705403786

🎙 Spotify: https://open.spotify.com/episode/5YEVsQSelsObRmMPyYdPaL?si=iJ2_a8mqTOSphMh_qr4_xA

SUMMARY:

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If we want chiropractic to be recognized as a respected form of medical care, we need to start by showing up like healthcare professionals.

TAKEAWAYS:

Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-41-chiropractic-professionalism/id1733151475?i=1000704465259

🎙 Spotify: https://open.spotify.com/episode/2bdQpmRU4YWeYt8rfKjRAO?si=seIXWxyxRIyp-KtzJxpNHQ

SUMMARY

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with Dr. Sophie Wright, her newest associate chiropractor at Simply Southern Chiropractic Center in South Carolina.

In this episode, Dr. Wright shares her journey from chiropractic assistant to chiropractic student to practicing chiropractor, reflecting on her first year in practice, lessons learned, and the decision to become an associate. Like Dr. Duncan, Dr. Wright is a Greer, South Carolina native, and they practice together in their shared hometown. Prior to working for Dr. Duncan as a chiropractor, Dr. Wright worked for Simply Southern Chiropractic Center as a chiropractic assistant for many years.

A must-listen for new chiropractors, students, and practice owners hiring associates!

Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-40-new-doc-on-the-block-lessons-from-dr-sophie/id1733151475?i=1000703592331

🎙 Spotify: https://open.spotify.com/episode/7wEi7luiO3XcE3FBTZqRMf?si=onCfDpyjRyqV-5obmUSTrQ

SUMMARY

This week, we are introducing a new episode series — Ask Me Anything with Dr. Duncan! In our inaugural AMA episode, Dr. Duncan answers listener questions about chiropractic business strategy — focusing on the challenges and strategies of hiring and training associate chiropractors. She shares personal insights on when to bring on an associate, how to train effectively, and what it takes to transition from treating chiropractor to CEO. The episode is a must-listen for any chiropractors who want to grow a practice and build structured systems for long-term practice success!

TAKEAWAYS

Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-39-ama-with-dr-duncan/id1733151475?i=1000702699688

🎙 Spotify: https://open.spotify.com/episode/0nonoBZIOJo74nszuEes0b?si=tB7_A-T9SfCXAlyFIKc-BA

SUMMARY

In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan interviews Dr. Phil Golinsky and his wife Phoebe Casey, the founders of RxWellness Spine & Health. Phoebe shares her journey from the corporate world, where she spent years consulting with Fortune 100 businesses, to her current role as COO of RxWellness Spine & Health, where she combines her skills with Dr. Golinsky’s clinical background to build a thriving chiropractic brand. The conversation covers leadership in business and family life, rebranding for growth, and building scalable systems. They also dive into the importance of data-driven decisions, defining roles within your practice, and mentoring other practitioners to help leave a lasting legacy in the chiropractic field.

TAKEAWAYS

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-38-the-owners-box-the-real-game-of/id1733151475?i=1000701729070

🎙 Spotify: https://open.spotify.com/episode/1k5iHMZFPFZZePD7418Ski?si=M_76Be4cRKqRHiDsWMhbzA

SUMMARY

Welcome to the inaugural episode of our new series, “The Owners’ Box — The Real Game of Running a Chiropractic Practice,” where we meet with other successful chiropractors who own their own profitable practices. In this first installment, Dr. Duncan sits down with Dr. Phil Golinsky, the CEO of RxWellness Spine & Health, located in the Washington, D.C. metro area. Dr. Golinsky is a top-rated chiropractor and owner of 8 successful multi-million dollar chiropractic clinics. He shares his insights from over 30 years in business, ranging from the struggles all chiropractors face in the early years, overcoming challenges, the importance of continuous professional development, to what it takes to successfully scale 7+ figure chiropractic clinics.

TAKEAWAYS

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-37-the-owners-box-the-real-game-of/id1733151475?i=1000700758275

🎙 Spotify: https://open.spotify.com/episode/7hKKQNaVCQ0u1jLeJUIYiq?si=_3aOGRseQemHetkYjgVNNA

SUMMARY:

In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey go through some of the most frequently asked questions about the hiring funnel. The hiring funnel is a systematic process that Dr. Duncan uses and has perfected in her own chiropractic clinics over the last 10 years to help chiropractors make effective hires for their practices. You can learn all about the hiring funnel in episodes 34 & 35 or go to milliondollarchiro.co to download it for FREE and get started using it in your clinic!

TAKEAWAYS

Ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-36-bonus-additional-hiring-funnel-insights/id1733151475?i=1000699646405

🎙 Listen on Spotify: https://open.spotify.com/episode/6fWDVkLlfVKKX39RWrXTba?si=b95rYIO2TRSRkHgBbt5mjQ

SUMMARY:

In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. Dr. Duncan emphasizes the importance of having a systematic hiring process and the value of using a hiring funnel. She breaks down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the job offer. Dr. Duncan covers topics such as reference checks, personality tests, background checks and drug screens, and the overall importance of having a hiring system.

TAKEAWAYS

Ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-35-the-hiring-funnel-part-2/id1733151475?i=1000698751219

🎙 Listen on Spotify: https://open.spotify.com/episode/6d7xwbTIZworaVOUg9x2t6?si=91a07862cd3a4261

SUMMARY:

In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website, milliondollarchiro.co , so you can walk through each step during this episode.

Dr. Duncan explains the importance of constantly searching for quality employees regardless of need, cautioning against allowing desperation to influence hiring decisions. Beginning with the initial job posting, she outlines the successive stages of the hiring funnel and discusses the significance of each step, all of which are designed to ensure that the applicant demonstrates attention to detail, the ability to follow instructions, and good people skills. Throughout the conversation, Dr. Duncan stresses the importance of following each step of the hiring funnel as closely as possible so that your office is able to filter out unsuitable candidates and to successfully identify quality ones. She also emphasizes the value of nurturing existing staff and cultivating a supportive work culture. The episode ends with a discussion about how long the hiring process lasts and the importance of transparency between job seekers and those who make hiring decisions.

TAKEAWAYS:

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-34-the-hiring-funnel-part-1/id1733151475?i=1000697688742

🎙 Listen on Spotify: https://open.spotify.com/episode/4Npoy0ZYN2JHL3zh2ou6j8?si=8HqXuP5EQr2olv8lI84eXw

SHOWNOTES:

In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re continuing our Top Tech Tools for 2025 series, this time focusing on the marketing side of your practice. We’re sharing the essential tools we use to run our marketing team, streamline content creation, and attract new patients. From social media scheduling to email automation, these tools help us stay consistent and maximize our reach.

TAKEAWAYS:

Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro