This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, we’re re-releasing our most downloaded episode to date, and for good reason. In this fan-favorite conversation, Dr. Duncan and Kelsey walk you through the single most effective marketing campaign Dr. Duncan runs every year inside her own clinic: The Holiday Gift of Health. You’ll learn how this referral-driven strategy brings in high-quality new patients, the exact timeline for executing it successfully, and the small details that make it both personal and powerful. Whether you're planning your first holiday campaign or looking to refine what you're already doing, this revisit will help you map out a patient-generating promotion that deepens connection, increases retention, and drives growth long after the holidays are over.

If you're a chiropractic student preparing for ownership or a seasoned practice owner wanting stronger marketing systems and new-patient flow, you’ll want to take notes on this one, especially heading into 2026!

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This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan continues her conversation with financial expert Garrett Gunderson, diving deeper into what it really takes to build a chiropractic practice that is both sellable and enjoyable to run. In this episode, they unpack how to create systems that don’t rely entirely on you, the importance of developing strong leadership inside your clinic, and why a healthy, safe, and positive work environment isn’t just good for your staff - it’s essential for long-term business success. Garrett shares practical advice on how to structure your clinic so it can grow without burning you out, how culture impacts profitability, and why designing a workplace you actually want to show up to every day is the foundation of a sustainable, scalable practice.

📚You can check out Garrett’s resources, books, and more on his website.

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This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with financial visionary Garrett Gunderson for a powerful conversation on money, systems, and what it really takes to build a sustainable chiropractic practice. In part one of this two-part series, you’ll hear Garrett break down the three major phases of practice ownership: 1) starting out, 2) scaling, and 3) preparing for exit and how your financial decisions should shift in each stage. He walks you through why systems and delegation aren’t just about saving time, but about protecting your energy, your family, and your long-term freedom. If you’ve ever felt stuck in the day-to-day grind, worried about cash flow, or overwhelmed by what it takes to build a practice that can eventually run without you, this episode will give you clarity, structure, and practical insights on how to think like a true CEO of your clinic.

📚You can check out Garrett’s resources, books, and more on his website.

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This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan continues the conversation from last week’s episode, diving deeper into how to navigate the 5% of patients who can be challenging. In part two of this two-part series, she shares real experiences from her own clinic, situations that every practice owner can relate to, and how she handled them with professionalism and boundaries.

This episode reminds chiropractic practice owners that no one is immune to difficult patient encounters. The key to dealing with them is being prepared to handle them before they happen. Dr. Duncan breaks down how to establish systems and boundaries that protect your staff, maintain your clinic’s integrity, and keep your stress levels in check.

If you’ve ever had a patient who pushed your limits, this episode will help you handle those moments with confidence, grace, and control while remembering that the customer isn’t always right.

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This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the tougher parts of running a clinic - dealing with difficult patients and setting boundaries that protect your team and your practice. While 95% of patients are wonderful to work with, it’s the remaining 5% that can test your systems, your patience, and your professionalism.

In this episode, Dr. Duncan shares strategies for creating clear boundaries that prevent issues before they start, empowering your staff to handle tough situations confidently, and addressing negativity early so it doesn’t spread. The customer is NOT always right. Whether you’re a new or seasoned practice owner, this episode will help you strengthen your clinic culture, maintain professionalism under pressure, and build systems that protect your time, your team, and your peace of mind.

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This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan is talking about what comes next after “trimming the fat” — adding with purpose. When your practice enters a season of growth, it’s not just about hiring quickly. It’s about hiring intentionally. This episode dives into how to build a new team or rebuild an existing one by following a structured hiring process, setting clear expectations, and protecting your culture. Whether you’re hiring your very first employee or replacing multiple team members, Dr. Duncan shares how to make smart, strategic hires that align with your practice goals, avoid costly missteps, and ultimately strengthen your business for long-term success.

Dr. Duncan also shares details about her free Chiropractic Hiring Funnel Guide available at milliondollarchiro.co, which outlines a step-by-step process for effective, efficient, and confident hiring decisions. Whether you’re hiring your very first employee or replacing multiple team members, this episode will help you make strategic hires that align with your goals and strengthen your business for long-term success.

This episode is perfect for practice owners ready to grow their team the right way, without sacrificing their standards, culture, or sanity.

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This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into the idea of “trimming the fat” in your chiropractic practice. She talks about how every business goes through seasons, and how the staff, vendors, or systems that once helped you grow may eventually hold you back. This episode unpacks how to identify what’s no longer serving your clinic, when retraining rather than replacing staff is worth the energy, and when it’s time to make a change. Dr. Duncan also shares how AI and software can help replace inefficient processes, reduce drama, and free up your time to focus on growth.

If you’ve ever wondered how to keep your practice lean, efficient, and ready for the next stage of growth, this episode will show you how to evaluate your team, vendors, and systems so you can make smart, strategic decisions that protect your business’s long-term success!

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milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into why your brand is so much more than a logo or a color palette. Your brand is the entire experience you create for your patients. From the way your team greets patients, the consistency of your care, and your presence in the community, every detail shapes how people feel about your practice. In this episode, you’ll hear about how hiring the right staff, maintaining a consistent patient experience, and grassroots marketing strategies can set your clinic apart and help you build a reputation that attracts and retains loyal patients.

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milliondollarchiro.co

SUMMARY

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into the reality that change is inevitable in practice ownership. From shifting staff dynamics to updating systems, they share what it looks like to navigate change as a leader, how to decide what (and who) stays the same, and why your mindset as the practice owner sets the tone for your entire team. This episode is all about embracing change as an opportunity to grow, adapt, and keep your clinic moving forward.

TAKEAWAYS

Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!

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Listen on Apple Podcasts 🎙️ https://podcasts.apple.com/us/podcast/ep-51-navigating-change-as-a-practice-owner/id1733151475?i=1000724739469

Spotify 🎙️ https://open.spotify.com/episode/5LVhnq3quszyiFivVFFNNy?si=VE8VuiTfQVW9zWgH4djJWg

SUMMARY

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into the importance of perfecting the patient experience. They share feedback from a patient who highlighted what stood out most about his journey in Dr. Duncan’s clinic, Simply Southern Chiropractic Center, showing how small details can make a lasting impact.

They also explore what it means to be a clinic owner who carries the ultimate responsibility for shaping the patient experience, from first impressions to follow-up care, and why getting this right is essential for long-term success.

TAKEAWAYS

Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!

LET’S GET SOCIAL!

Instagram @milliondollarchiro

TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-50-perfecting-the-patient-experience/id1733151475?i=1000722668728

🎙 Spotify: https://open.spotify.com/episode/6f3jrVpQrBkbY43QXKA5mY?si=hfJY5KCcRKWPEyZQ_4fRGw