MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

By Dr. Mary Frances Duncan

Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropract... more

· Business
· Entrepreneurship
· Alternative Health
· Health & Fitness
· Management

88 ratings

FAQs about MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners:

How many episodes does MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners have?

The podcast currently has 48 episodes available.

MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners episodes:

July 22, 2025Ep. 48: How to Delegate Marketing and Focus on Growth
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan switches things up by interviewing her executive assistant-turned-brand manager, Kelsey!
Kelsey shares how her role has evolved from executive assistant to brand manager—and how that shift has been a game changer for practice growth. She manages Simply Southern Chiropractic Center, Million Dollar Chiro, and MFD Enterprise’s marketing vendors, coordinates SSCC outreach events, and helps keep all brands running smoothly so Dr. Duncan can focus on patient care and business strategy.
Whether you’re thinking about hiring an executive assistant, ready to level up your marketing, or just feeling overwhelmed doing it all yourself as a practice owner — this episode is for you!
TAKEAWAYS:
Hiring the right support can unlock major growth for your practice
Chiropractors wear three hats—clinician, business owner, and marketer—which is doable at first, but growth requires delegation
Clear systems and project management tools, such as Notion or Microsoft OneNote, help keep your marketing team aligned
Marketing is more than just social media—it includes events, email campaigns, advertising, follow-up, and community presence
Outsourcing to specialized vendors often works better than relying on one agency to do everything
Building personal connections in your community leads to new patients and stronger brand recognition
Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-48-how-to-delegate-marketing-and-focus-on-growth/id1733151475?i=1000718462018
🎙 Spotify: https://open.spotify.com/episode/3YP5N5JZfM9pn1RainLKBd?si=IZNMcvPZTTaI9PLIlrh2UA
...more
37min
July 08, 2025Ep. 47: From Clinic to Campus: Dr. Bill Sherrier’s Presidential Path (Part 2)
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan continues her conversation with Dr. Bill Sherrier, President of Palmer College of Chiropractic - Florida. They dive into the future of chiropractic education, the shift towards blended learning, and how student demographics are evolving. Dr. Sherrier also shares why alumni support and professional networking are so important, and encourages students to stay open-minded about the different career paths available in chiropractic today.
This episode is a must-listen for upcoming college graduates considering chiropractic school, current Palmer students exploring their future, and proud Palmer alumni who want to stay connected with their alma mater.
TAKEAWAYS:
Dr. Sherrier is a former practicing chiropractor, chiropractic professor, and now the President of Palmer College of Chiropractic in Port Orange, Florida.
Palmer College’s enrollment remains strong despite declining enrollment at other chiropractic schools around the nation.
There are a growing number of female and minority students entering the chiropractic field.
Gen Z students make up the majority of the current student body and thrive in collaborative, group-based learning.
It’s important to take advantage of what’s available in chiropractic school, like alumni networking, professional development, and practicing your clinical skills with hands-on experiences.
Career options in chiropractic go beyond adjusting, including teaching and research.
Staying active in state chiropractic associations is essential for your professional growth as a chiropractor.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-47-from-clinic-to-campus-dr-bill-sherriers-presidential/id1733151475?i=1000716320073
🎙 Spotify: https://open.spotify.com/episode/78fhNQ7C3FtOFuo4Re4suw?si=Q1lUvH9cTFCbA_ChQ2GFAQ
...more
37min
June 24, 2025Ep. 46: From Clinic to Campus: Dr. Bill Sherrier’s Presidential Path (Part 1)
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan sits down with a very special guest - Dr. Bill Sherrier, president of Palmer College of Chiropractic’s Florida campus. In part one of this two-part series, Dr. Sherrier shares his inspiring journey from private practice to academia, offering valuable insight into the evolution of chiropractic education, the importance of mentorship, and how personal experiences can shape professional paths.
This episode is a great listen for any current chiropractic student exploring their career path—whether you're planning to open your own clinic, join an existing practice as an associate, or one day step into the world of chiropractic education. Dr. Sherrier’s journey offers valuable insight into all three paths and how to find what’s right for you!
TAKEAWAYS:
Dr. Sherrier began his career as a practicing chiropractor before moving into education.
He currently serves as the campus president at Palmer College of Chiropractic in Port Orange, Florida.
For chiropractors considering teaching, he recommends gaining at least five years of clinical experience first.
His path highlights the growing opportunities within the chiropractic profession beyond clinical care.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-46-from-clinic-to-campus-dr-bill-sherriers-presidential/id1733151475?i=1000714356340
🎙 Spotify: https://open.spotify.com/episode/6dzZ58f3nAdHbgUduFmP3m?si=aqdD9xomQvCO5sgodbjDLA
...more
36min
June 10, 2025Ep. 45: Practical Ways to Deal with Stress as a Chiropractic Practice Owner
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan takes a deeper dive into the topic of stress—this time, focusing on the physical toll it takes on practice owners and actionable ways to deal with it.
In the last episode, she talked about how your stress can affect your behavior toward your staff and team. This week, she’s sharing actionable ways (and things she does herself!) to manage stress by lowering cortisol and supporting your physical health—because mental stress often shows up as physical stress. From movement and massage to daily habits that support stress management, this episode is all about practical tools to help you feel better, think clearly, and lead more effectively.
TAKEAWAYS:
Stress is inevitable—how you manage it is what matters.
Your energy as a leader directly impacts your team.
Movement (even just walking or yoga) supports mental clarity.
Massage and lymphatic drainage can ease both physical and emotional stress.
Addressing the root cause of stress is more effective than masking symptoms.
Sleep, sunlight, and routine self-care are powerful tools.
Medication can help short-term, but it’s not a substitute for doing the work.
Daily consistency in small habits builds resilience.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-45-practical-ways-to-deal-with-stress-as/id1733151475?i=1000712304894
🎙 Spotify: https://open.spotify.com/episode/775OyhCm1QgBCEeWxAc4uS?si=MIiXDtXIQwKhhvhT6gFk0w
...more
44min
May 27, 2025Ep. 44: Responding to Stress as a Chiropractic Practice Owner
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan opens up about the reality of stress in practice ownership—and how that stress doesn’t just affect the business owner, but the entire team. Dr. Duncan discusses the importance of self-awareness, communication, and leadership when it comes to managing stress, and shares strategies for navigating pressure without letting it spill over onto your staff.
This episode is a great listen for leaders and business owners because it’s a real reminder that how you show up—especially in stressful moments—directly impacts your team and your business.
TAKEAWAYS:
Stress is unavoidable in business ownership, but how you respond to it matters
Your team feels the weight of your energy, whether it is positive or negative, so it’s your job as a leader to not have your stress trickle down on your staff
Self-awareness and emotional control are key leadership traits
Dealing with the issues that are stressing you out is the only definitive way to deal with stress
As your business grows, your stressors evolve and so should your leadership
Empathy, regular check-ins with your team, and emotional maturity are pillars of building a strong work culture
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-44-dealing-with-stress-as-a-business-owner/id1733151475?i=1000710112558
🎙 Spotify: https://open.spotify.com/episode/4hJ0h72dGidZ25ErbJwUen?si=AWpH6soSScyxx-sQFn61fw
...more
26min
May 12, 2025Ep. 43: From Struggling to Scaling: How Coaching Can Change the Game
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan shares why coaching is essential for chiropractors who want to grow their clinics. She reflects on her own journey with coaching, how to choose the right coach, and the impact it has had on her clinics and team. From adapting to industry changes to building a supportive community, this episode is all about the value of mentorship and continuous growth.
Dr. Duncan owns multiple clinics in South Carolina and has been in practice for 10 years. She offers consulting for chiropractic business owners who are looking for growth in their own clinics. If you are interested in receiving coaching, apply on our website, milliondollarchiro.co!
TAKEAWAYS:
Continuous learning fuels long-term growth for business owners.
Coaching provides clarity, accountability, and real-world guidance. As Dr. Duncan says, “Coaching is a quicker way to reach your goals.”
The right consultant helps you avoid costly mistakes and stay focused - make sure you are vetting potential coaches to make sure they have the right credentials to give you actionable advice.
Investing in consulting is investing in your future success, your staff, and your business.
A strong chiropractic community supports professional development and joining your state association is a great place to start.
It’s important to go into coaching with the right mindset. This means being open to constructive criticism and being willing to take advice.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify
...more
31min
April 29, 2025Ep. 42: Let Me Reintroduce Myself: Hey Y'all! I'm Dr. Duncan.
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we are celebrating the 1-year anniversary of Million Dollar Chiro! Million Dollar Chiro exists for one very specific purpose: to help chiropractic practice owners put systems in place to scale their clinics and reach at least $1 million in annual collections. With so much growth in the last year, we have some new listeners in our audience, so we are celebrating with a special episode reintroducing Dr. Mary Frances Duncan.
Dr. Duncan shares her personal journey—from a political science major with aspirations to be a judge to a chiropractor operating multiple clinics in South Carolina. She opens up about what inspired her to pursue chiropractic care, how her early experiences shaped her perspective on holistic health, and why helping other chiropractors grow their practices became her mission.
TAKEAWAYS:
Dr. Mary Frances Duncan has owned her own practice for 10 years and serves as a business mentor for other chiropractors.
Dr. Duncan believes mentorship is key to growth in the chiropractic profession - everyone needs someone to help point out your blind spots and give you direction to grow.
Chiropractors often struggle with the business side of running a practice, and Million Dollar Chiro is here to help!
Dr. Duncan’s mission is to help other chiropractors scale with confidence and purpose, which not only helps those chiropractors with their businesses, but also helps grow the chiropractic profession generally.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify
...more
35min
April 22, 2025Ep. 41: Chiropractic Professionalism
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If we want chiropractic to be recognized as a respected form of medical care, we need to start by showing up like healthcare professionals.
TAKEAWAYS:
First impressions are lasting impressions— new patients judge your professionalism instantly and are expecting a medical environment when they step into your office.
We need to dress and act like a professional healthcare provider to gain patient trust - this means no workout clothes at work and taking the time to look nice.
Your office should look and feel like a medical space, not a mismatched casual hangout.
Creating a clean, welcoming environment in your office impacts retention.
If we want to be treated as a respected medical profession, we need to first have self-respect and present ourselves professionally.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify
...more
46min
April 15, 2025 Ep. 40: New Doc on the Block — Lessons from Dr. Sophie Wright’s First Year in Practice
SUMMARY:
This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with Dr. Sophie Wright, her newest associate chiropractor at Simply Southern Chiropractic Center in South Carolina.
In this episode, Dr. Wright shares her journey from chiropractic assistant to chiropractic student to practicing chiropractor, reflecting on her first year in practice, lessons learned, and the decision to become an associate. Like Dr. Duncan, Dr. Wright is a Greer, South Carolina native, and they practice together in their shared hometown. Prior to working for Dr. Duncan as a chiropractor, Dr. Wright worked for Simply Southern Chiropractic Center as a chiropractic assistant for many years.
A must-listen for new chiropractors, students, and practice owners hiring associates!
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify
...more
1h 12min
April 08, 2025Ep. 39: AMA With Dr. Duncan — Am I Ready to Bring on An Associate Doctor?
SUMMARY:
This week, we are introducing a new episode series — Ask Me Anything with Dr. Duncan! In our inaugural AMA episode, Dr. Duncan answers listener questions about chiropractic business strategy — focusing on the challenges and strategies of hiring and training associate chiropractors. She shares personal insights on when to bring on an associate, how to train effectively, and what it takes to transition from treating chiropractor to CEO. The episode is a must-listen for any chiropractors who want to grow a practice and build structured systems for long-term practice success!
TAKEAWAYS:
You’ll know it’s time to hire an associate chiropractor when your schedule is consistently full.
The first year with your first associate is challenging and demands substantial amounts of your time, but it is critical to ensure your new hire is trained properly.
A strong onboarding and proper x-ray training process are essential for scaling a business when it comes to hiring other chiropractors.
When hiring, character and coachability should be two of your primary considerations.
Transitioning from the primary clinician to a CEO role requires delegation and planning.
Your practice’s reputation depends on who you hire - so hire carefully! (And use our Chiropractic Hiring Funnel Guide!)
Mistakes in hiring are part of the growth process, but don’t wait too long to correct your mistake.
Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!
LET’S GET SOCIAL!
Instagram @milliondollarchiro
TikTok @milliondollarchiro

🎙 Listen on Apple Podcasts // 🎙Listen on Spotify
...more
39min

FAQs about MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners:

How many episodes does MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners have?

The podcast currently has 48 episodes available.

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Build Your Remarkable Practice for Chiropractors

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MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

FAQs about MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners:

How many episodes does MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners have?

MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners episodes:

FAQs about MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners:

How many episodes does MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners have?

More shows like MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Build Your Remarkable Practice for Chiropractors