Entrepreneur and co-founder Marian Leitner-Waldman has single handedly overcome all the problems facing the wine industry. Archer Roose has a thriving audience of young consumers, who can’t get enough of high-quality wine in cans and bagnums, which appear in more than 6,000 outlets.

The reason that sales are up 35% year-on-year? The brand is built on a combination of high-quality wine, total transparency, and plenty of data.

In this fascinating episode, Marian talks about:

Not only is Marian a fount of useful knowledge and advice, she’s also a great speaker. Tune in to learn more — and all the takeaways can be found in the Drinks Insider newsletter. Sign up for it here.