Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget.

Drawing from real-world examples and their own experiences, they explain how focusing on thoughtful, targeted engagement can deliver better results without breaking the bank.

They discuss:

✅ Why flashy activations and expensive giveaways often miss the mark.
✅ How to create a booth experience that feels personalized and connects with your audience.
✅ Practical strategies to make every conversation at your booth meaningful—and profitable.

If you’re looking to elevate your event strategy without overspending, this episode is packed with insights that will help you drive real results while staying within budget.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ 

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined