Some event ideas feel impossible until the right creative partner figures out how to make them real.

In this episode of Event Planner Confessions, Ashley sits down with Melis Feingold, Senior Director of Creative Partnerships at Cohera, to talk about the art of spotting what’s next in events and turning inspiration into live experiences. Melis shares how she pulls ideas from fashion, technology, automotive, brand experiences, Instagram, and global event conversations, then traces those ideas back to the source to find the vendors, materials, and partners who can actually bring them to life.

From building immersive guest experiences with a Food Network chef to using vendor relationships, budget transparency, and creative problem-solving to make ambitious ideas possible, this conversation shows what it really takes to move from “that looks cool” to “how did they even do that?”

In this episode, you will learn:

• How Melis spots creative trends before they hit the events industry
• Why inspiration often comes from outside the event world
• How to turn an Instagram scroll into a real event activation
• Why vendor relationships are conversations, not just orders
• How to balance jaw-dropping ideas with real client budgets
• Why the guest journey should guide every creative decision

The most memorable event ideas are not just the wildest ones. They are the ideas that get traced back to the right source, shaped by the right partners, and turned into something guests can actually feel.

Planning an event is already hard. Planning one for a room full of event planners raises the stakes even more.

In this episode of Event Planner Confessions, Cara, Sam, and Ashley go behind the scenes of Cohera’s inaugural “Imagine That” event and unpack what it takes to create an internal event for people who live and breathe meetings and events every day. From bringing nearly 400 employees together after becoming one company to designing moments that felt intentional, energizing, and connected, this conversation explores the pressure of creating an event for an audience that knows exactly what good looks like.

The hosts discuss why Imagine That was more than just a meeting, how they thought through the attendee experience, and why the smallest details can make the biggest difference. They also share how last-minute pivots, personalized touches, peer-to-peer moments, and strategic breakouts helped create the kind of energy people could feel throughout the event.

In this episode, you will learn:

• Why planning an event for event planners creates a different kind of pressure
• How Cohera approached its first company-wide Imagine That event
• Why internal events should be designed around energy, connection, and shared purpose
• How small details can shape the entire attendee experience
• Why last-minute pivots can create some of the most memorable event moments
• How strategic breakouts and peer-to-peer conversations help teams feel more aligned 

Great events are not just built from logistics. They are built from energy, intention, and the moments people remember after they leave the room. 

Event creativity in the DMC world isn't about copying Pinterest boards... it's about building something no one's ever seen before. In this episode of Event Planner Confessions, Cara Pratt sits down with Danny McMillan, Director of Design and Development at COA Orlando, to unpack what it really takes to stay creatively sharp when you're producing thousands of events a year. From his journey as an intern in Boston to leading one of the largest creative teams in the Orlando market, Danny shares the behind-the-scenes truth about how top DMCs push past cookie-cutter theming and deliver experiences that actually surprise attendees.

They dive into the tension between what clients think they want and what will actually land, why "be creative" can't be the whole sentence on an RFP, and how inclusive event design isn't optional anymore. Danny also drops a hilarious confession involving 20 hand-assembled wire chairs, a living room full of boxes, and a promise he'll never make again. 

• How to build trust within a creative team so every proposal has an edge 
• Why "cookie cutter creativity" is killing your competitive advantage
• What to do when a client says "just be creative" and gives you nothing else
• How to pitch bold event concepts without diminishing the client's original vision
• The overdone event themes you need to retire immediately (looking at you, Vintage Florida)

Don't risk losing your next bid because your creativity didn't match the client's undefined vision. Learn how to ask the right questions, propose in threes, and deliver experiences that attendees have genuinely never seen before.

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In this episode, we sit down with Nicola, CEO of ELX — the exclusive community for senior event leaders at enterprise companies. Nicola shares her winding career path from incentive travel dreamer to leading one of the most talked-about communities in the events industry.

We dig into what makes ELX different, why event leaders feel so isolated in their roles, and how Chatham House rules create a space for real, unfiltered conversation. If you want to learn more about the community, visit https://www.eventleaders.com/.

Nicola also gets into the data that keeps her up at night — like the fact that 28% of senior event leaders have no KPIs for their events — and why shifting from the "events business" mindset to the "business of events" mindset is the key to getting a seat at the table.

Plus, she shares her biggest event confession: a Palm Springs rain disaster that had her avoiding outdoor events for her entire career — until dinner on Wrigley Field changed everything.

What you'll learn:

• What ELX is and who it's for
• Why measurement needs to start before you plan a single thing
• How to make the case for your events using business language
• What it takes to become an ELX-eligible leader
• How to spot and avoid burnout in a high-pressure events role

Tony Lorenz has spent 30 years in the events industry — building a company from the ground up, selling to Freeman, leading PRA through 16 acquisitions, and now serving on the board at Cohera. In this episode of Event Planner Confessions, Tony shares how he scaled PRA from $65M to $200M, why the DMC category needs to move upstream, and how AI should be treated as a partner — not a replacement — for the human intuition and taste that make great events possible.

Plus, Tony shares two hilarious confessions: the time his team lost a five-star general's luggage right before a Colin Powell keynote, and the time he flew to Hawaii for a $4M event… and didn't even know which island it was on.

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Join us for an insightful conversation with Ronnie Collins from Visit Anaheim as we explore what it takes to create truly engaging trade show experiences in today's distracted world. In this episode of Event Planner Confessions, we dive deep into strategic booth design, the importance of experiential engagement over traditional swag, and how to maximize value during appointment-based shows like IMEX and IPW. Ronnie shares why hydration stations and intentional conversation spaces outperform tchotchkes, and how Visit Anaheim is preparing for their brand refresh launching in 2026.

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Join us for an honest conversation about the evolving landscape of industry conferences and trade shows. We're breaking down what really influences event attendance decisions—from the macro factors like budget constraints to the micro moments like unexpected traffic jams.

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What does it really take to build culture that lasts in a 24/7 industry?

In this episode of Event Planner Confessions, we sit down with Carrie Campbell, longtime hospitality leader and the force behind Evergreen, formerly Fenway Park Events. With 16 years of experience building teams, experiences, and trust inside one of the most iconic venues in the country, Carrie shares the lessons that shaped her leadership philosophy.

From the intentional rebrand of Evergreen to the often-overlooked power of recognition, Carrie unpacks why caring for your people isn’t a “nice to have,” it’s a strategy. She gets candid about burnout, quiet quitting, and the small, human moments that actually move culture forward, especially in an industry that never truly turns off.

Whether you’re leading a team, navigating growth, or trying to build a culture people want to stay in, this conversation is a reminder that what you do, and how you do it, matters more than you think.

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If the headlines feel chaotic, how do you figure out what is actually happening with the economy and what it means for your meetings?

In this episode of Event Planner Confessions, host Cara sits down with Mike Dominguez (ALHI) to cut through the noise and translate big economic signals into practical, planner level decisions. From why the “story” about the economy often misses what the data is showing, to where budgets are actually moving in 2026, Mike breaks down what to watch, what to ignore, and how to plan with more confidence.

You’ll learn:

• How to separate policy from politics so you can plan based on reality, not narratives
• What strong corporate spending signals for meetings, hotels, and attendee experience
• Why CEO turnover can quietly drive more internal meetings and momentum
• What Gen Z is craving from live events and how to design for human connection (hint: more white space)
• Smart budget calls for 2026: where inflation is easing, why labor still matters, and why beef may not be your friend

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Struggling to figure out what to wear to your next company event or conference? Let’s talk about what actually works.

In this episode of Event Planner Confessions, Cara Pratt, Ashley Currin, and Samantha Monroe break down what actually works when you’re attending events. From hair and makeup decisions to blazers, graphic tees, denim, all-black onsite looks, and the great sneaker debate, they share real-world rules of thumb planners rely on when packing for long show days.

You’ll hear how to balance professionalism with practicality, why branding yourself (sometimes down to your nails) matters onsite, and how to read the room so your outfit supports your role, not distracts from it. Whether you’re headed to your next conference or gearing up for a full install week, this conversation will help you dress with intention and ease.

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