I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founder and CEO of Lynn Group, a fast-growing communications consultancy powered by behavioural science.

Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years' experience, Shayoni is an industry leader in data-driven strategic communications and applied behavioural science. She sits on the UK PR Council and is Vice-Chair of CIPR's Behavioural Insights Interest Group. Shayoni sits on CIPR and GCS committees and is an Associate Lecturer at Cardiff University.

In this 'Deep Dive' double-bill we will cover:

- Behavioural Science and its application in PR campaigns - Misinformation, disinformation and conspiracy theory and how these relate to modern PR

This one is all about Behavioural Science - and how and why it's important to apply it in PR Campaigns.

Let's dive in!

Links mentioned in the episode:

Misinformation frameworks

APEASE

INCASE

Wall of Beliefs

Lynn Group report:

BS Monitor

Website link:

https://lynn.global/

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