111- Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation and the PR challenge

I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founder and CEO of Lynn Group, a fast-growing communications consultancy powered by behavioural science.

Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years' experience, Shayoni is an industry leader in data-driven strategic communications and applied behavioural science. She sits on the UK PR Council and is Vice-Chair of CIPR's Behavioural Insights Interest Group. Shayoni sits on CIPR and GCS committees and is an Associate Lecturer at Cardiff University.

In this 'Deep Dive' double-bill we will cover;

Behavioural Science and its application in PR campaigns

Misinformation disinformation and conspiracy theory and how it relates to modern PR

This episode explains the differences between misinformation, disinformation, conspiracy theory, and how as PR practitioners we can spot this and react.

Let's dive in!

Links mentioned in the episode;

Misinformation frameworks

APEASE

INCASE

Wall of Beliefs

Lynn Group report

BS Monitor