In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> discusses the challenges of sales and marketing alignment in Account-Based Marketing (ABM) programs and provides strategies to overcome these obstacles. Best Moments: (01:42) Three main reasons for marketing and sales misalignment (01:49) Historical lack of tangible pipeline delivery from marketing (03:59) Compensation structures not incentivizing alignment (06:47) Sales team's protective nature over pipeline and accounts (09:40) Strategies for marketers to overcome alignment challenges (12:38) Importance of starting small and building trust with sales teams (13:26) Addressing compensation structures to drive engagement (14:14) Targeting the right salespeople for ABM program involvement

In this episode of Scrappy ABM, host Mason Cosby discusses the challenges of sales and marketing alignment in Account-Based Marketing (ABM) programs and provides strategies to overcome these obstacles. Best Moments: (01:42) Three main reasons for marketing and sales misalignment (01:49) Historical lack of tangible pipeline delivery from marketing (03:59) Compensation structures not incentivizing alignment (06:47) Sales team's protective nature over pipeline and accounts (09:40) Strategies for marketers to overcome alignment challenges (12:38) Importance of starting small and building trust with sales teams (13:26) Addressing compensation structures to drive engagement (14:14) Targeting the right salespeople for ABM program involvement

In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer">Mason Cosby</a> discusses the challenges of sales and marketing alignment in Account-Based Marketing (ABM) programs and provides strategies to overcome these obstacles. Best Moments: (01:42) Three main reasons for marketing and sales misalignment (01:49) Historical lack of tangible pipeline delivery from marketing (03:59) Compensation structures not incentivizing alignment (06:47) Sales team's protective nature over pipeline and accounts (09:40) Strategies for marketers to overcome alignment challenges (12:38) Importance of starting small and building trust with sales teams (13:26) Addressing compensation structures to drive engagement (14:14) Targeting the right salespeople for ABM program involvement

EP. 111 - Overcoming Sales and Marketing Alignment Challenges in ABM

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.

Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.

This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.

So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.

Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

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Entrepreneurship

Marketing

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!

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EP. 111 - Overcoming Sales and Marketing Alignment Challenges in ABM

EP. 111 - Overcoming Sales and Marketing Alignment Challenges in ABM

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