Cliff Campbell, managing director and industry liaison officer for the Center For Freight and Logistics Efficiency With Electrified and Automated Trucking, explains what the organization does to bridge the valley of death in innovation and how the center leverages the research dollars of its members. He also talks about the three projects that are currently underway at the center which include an EV case study, development of a new type of motor and 3D printing of EV parts. He also shares his views on autonomous trucks including why he thinks there will always need to be a human in the cab.