I am looking forward to bringing you this episode all about Digital PR.

Digital PR is an essential element of a comprehensive communications plan. It involves ensuring that a brand's digital presence – including websites, social media accounts, online press releases, and other digital content – is optimised and managed effectively to engage target audiences and build relationships that drive successful business results.

Often mistaken for being about getting as many people as possible to visit a website; it's also about ensuring that the right audience is engaged in the right way with the right message.

Knowing how to execute digital PR successfully is key to achieving business goals.

Someone who knows this inside-out is Andy Barr. Andy is co-founder and co-owner of 10 Yetis Digital – an award-winning digital PR and online public relations agency that manages influencer, social media, design and PR campaigns for brands of every size. He is a Global Conference Speaker about all things social, public relations and digital and I am excited to have him on the show today.

We talk about what's new, skills that are useful, why PRs are great at their job, and the relevance of digital PR in today's complex PR operating context.

Let's dive in.

Links mentioned in this episode:

Ten Yetis Website https://www.10yetis.co.uk/

Alertr bit.ly/2F9g3a9

Crisis Communications Playbook https://crisiscommunicationsplaybook.com/

Follow Andy on Twitter https://twitter.com/10Yetis