Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won't do anything until they feel something. So let's start talking about eliciting and sparking emotions in candidates. Show Notes:

Katrina Kibben of Three Ears Media
MRA Waukesha
ERE San Diego
SHRM Talent
Strive Conference
MRA Bettendorf
Transform
RecFest
SRSC Philly
MRA Minneapolis