This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years.

For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know.

But now… I see it differently.

I see it as the moment my life cracked open.

In this conversation, I take you back to a season where everything looked “successful” on the outside, but inside I felt deeply unfulfilled. Drained. Misaligned.

And then, the opportunity that felt like a divine wink. A tap on the shoulder. The work I had been craving: purpose-led leadership and building meaningful cultures.

But the startup I joined didn’t work.

We couldn’t secure clients.

The vision couldn’t sustain itself.

And for a long time, I carried the belief that I had failed.

What I now realise is that this “failure” was the seed of the business I lead today.

The fire I feel for purpose, team culture, meaningful work... all of it was birthed there.

Inside this episode, I share:

1. The moment I realised I had built the exact business I thought was lost

2. Why “failure” is usually a re-route, not an ending

3. How purpose became my compass during one of the darkest seasons of my life

4. The quiet but powerful moment that sparked my awakening

5. What it means to take tiny, brave baby steps even when you feel scared, naïve, or not ready

6. Why no one else gets to decide whether your dreams are allowed

7. How to reclaim the fire inside you when someone else’s decision pulls the rug out from under you

This story is honest. Personal. Vulnerable.

And I hope, more than anything, it gives you permission to keep going even if the path twists in ways you never expected.

🎧 Tune in to hear the full story.

Connect with me:

• Instagram: @emma_lou_campbell
• LinkedIn: Emma Campbell
• Website: www.emmacampbell.com.au