When planning a PR campaign, it is essential to have a clear understanding of the competitive landscape. By taking a detailed look at key competitors, their strengths and weaknesses, and their PR strategies, you can gain valuable insights into what works and what doesn't in your industry.

Furthermore, analysing your competition can enable you to identify opportunities that your organisation can gain from, or gaps in the market that have yet to be filled. In short, understanding your competition permits you to create a more effective and impactful PR plan that speaks to your target audience and sets your organisation apart from its competitors.

Today I look at 5 ways you can do this.

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