The 3 factors of deciding on a vendor in B2B:
What’s in it for me (WIIFM)?
What’s in it for the Company?
What’s the element of risk (for me and the company) with this decision?

The 3 factors of deciding on a vendor in B2B: What’s in it for me (WIIFM)? What’s in it for the Company? What’s the element of risk (for me and the company) with this decision?

Ep 12 | Paul Henderson – How a decision about a vendor gets made in B2B!

['The Customer Success Intelligence Podcast is dedicated to uncovering the best ideas, insights and inspirations for modern customer success teams. Listen to the stories, perspectives, and best practices from the best and brightest in the field of Customer Success to fuel your growth.', 'The Customer Success Intelligence Podcast is dedicated to uncovering the best ideas, insights and inspirations for modern customer success teams. Listen to the stories, perspectives, and best practices from the best and brightest in the field of Customer Success to fuel your growth.']

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Ep 12 | Paul Henderson – How a decision about a vendor gets made in B2B!

Ep 12 | Paul Henderson – How a decision about a vendor gets made in B2B!

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