I was asked to prove a theory on a stakeholder campaign recently. My first port of call? The UK census data. In the UK, we recently had a new Census in 2021, the first in ten years. The Office for National Statistics started releasing this data in June 2022, providing valuable demographic information for businesses and organisations alike. It's into the final last sets to be released, and there is a wealth of information for the taking for PR professionals.

Today I cover four reasons to use this data in your campaigns.

Let's dive in!

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