My guest today is Kyle Dunn, the Managing Director at MJ Hudson. He is an experienced professional in the hedge fund and financial services industry. He has a deep understanding of hedge fund marketing and brand establishment, emphasizing the changing dynamics of the field. Kyle is known for his expertise in storytelling and structuring compelling narratives to attract investors, emphasizing the need for brevity and engaging content in sales strategies. Previously, he acted as the Director of Business Development for Playground (an Intrawest company), the Executive Vice President of Sotheby’s International Realty Canada, the Executive Vice President of Blueprint Global Marketing and the Vice President of Investor Relations for Second City Capital.

The topic is marketing.

In this episode of Trend Following Radio we discuss:

• Brand establishment
• Marketing and awareness in the hedge fund industry
• Building and maintaining relationships with potential investors
• The role of storytelling
• The impact of luck and chance on fund success

Jump in!

---

I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!