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How do you go from a farm with a woodfire kiln and two potters to an industrial warehouse that already feels too small? Vision. And a bit of luck. At least, that's what worked for Alex Matisse, founder and chief strategic officer of the one and only Eastfork Pottery. On this episode, Alex shares insights into the pros and cons of growing such a large, successful business and how taking the time to get clear on a vision is the lynchpin of it all.

Alex and I chatted a lot about the importance of having a vision for your business and how that vision drives so many of the day-to-day decisions when a million things are flying at you. If you’re looking for a little help on how to answer all the myriad of questions you have floating in your head when it comes to your own business, whether that business is a weekend side-hustle, full time, or even still just a daydream - Be sure to click here to download my free PDF - The Savvy Owner’s Quick Guide to Smart Decisions.

This guide is built to help you create context around so many of the questions we ask other makers online - should I use Etsy or my own website? Is Squarespace better than Shopify? How do you… What about… All of these questions are important, but the right answer for you, specifically, depends on the context of your life, and - just as Alex and I discussed, the goals for the vision of your business. Download it for free here.

For full show notes and links to all of our guests' resources visit: www.makersplaybook.com/podcast


Guest Details:
Alex Matisse of Eastfork Pottery Instagram
Eastfork Pottery Instagram

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