This week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist.

His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.

As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

In this episode you will hear:

03:30 a vision or a nightmare?

05:35 mischievous marketing, toilet tweeting and picking a fight with Gary Vee

09:30 cult leaders

11:00 good people and their ideas getting left behind

13:20 using hype to add colour to the world

14:30 make war not love

17:30 bullshit in the coaching industry

18:40 aligning yourself to mini Oprah’s

21:30 Ryan Holiday the trickster

25:45 the success of the early church

28:30 managing our internal states

31:50 give the babies their milk before you give them their meat

33:00 annoyed by Jack Dorsey

Please do share, subscribe and leave a review and let us know what really resonates with you in this episode.

Always love

Ryan

Connect with Michael:

Website: https://michaelfschein.com/

Twitter: https://twitter.com/MichaelSchein1

Facebook: https://www.facebook.com/michael.schein.7

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