Dan Fleetwood speaks with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening is reshaping the insights landscape. Jamie explains how combining AI with human understanding helps brands uncover real consumer sentiment beyond traditional research. They explore how to turn social data into meaningful stories, the balance between automation and empathy, and why curiosity remains essential for insight professionals in an age of AI-driven listening tools.

Guest:

Jamie Ross-Skinner – Insights & Growth Director at ROAST (part of TIPi Group). Jamie leads the central insights function across ROAST’s agencies, translating data into consumer-centric strategies that guide client decisions. Having started client-side, he moved into agency life at WCRS before joining ROAST in 2018. Since then, he’s delivered competitor and consumer research and trend analysis to brands like HCA Healthcare UK, Rightmove, Trainline, and Best at Travel. He’s also a frequent speaker and industry commentator—recently headlining “Insights Chats” on transforming insights into action.

Useful links:

Jamie Ross-Skinner on LinkedIn: https://www.linkedin.com/in/jamie-ross-skinner/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

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