Who truly understands what people are drinking? In this episode of Drinks Insider, host Felicity Carter chats with Gary Ross, Chief Growth Officer at Union, a point-of-sale and guest ordering platform that gives new meaning to the phrase “data mining”.

There’s not much he doesn’t know about drink trends and consumer behaviour, because Union sees what’s happening in real time. From the meteoric rise of tequila to the enduring power of celebrity brands, Gary dissects the forces shaping what we drink and how we drink it.

More importantly, he explains the inner workings of the Mexican Candy Shot. You'll never look at your drinks menu the same way again.

Here are just 7 of the insights: