What an incredible year for telco, AI, and the public cloud. Hyperscalers shattered CapEx records, the first brownfield 5G cores migrated to the public cloud, and we had phenomenal conversations with telco heavyweights worldwide. One of our episodes really stood out this year: my conversation with Gabriela Styf Sjöman, Managing Director of Research and Network Strategy at BT Group. We’re bringing it back as our 2025 Telco in 20 Episode of the Year.

Gabriela cut through tech jargon with a brilliant, two-question framework to guide technology decisions: does it help us make money or does it help us save money? We dive into BT's dual AI strategy, why "best network" marketing is dead, and the cultural shift needed for telcos to become subscriber-centric.

Listen now to hear: 

• Why telcos must prioritize commercial transformation to move up the value chain [05:26];
• BT's dual AI strategy for internal operations and customer service [07:31];
• The cultural shift needed to embrace process redesign and customer-centric thinking [10:49]; and
• Why "best network" marketing is dead and what telcos should focus on instead [13:31].

Links and Resources:

• Watch Gabriela’s talk and our panel from TelecomTV’s 2025 DSP Leaders World Forum on BT's AI strategy and why telcos must focus on products over technology.
• Check out Gabriela’s TelecomTV interview on how AI-powered network APIs will help telcos become insights-driven providers and why telecom standardization needs a revamp.
• Read my blogs, The modern telco and To get AI value, shift left (and eliminate jobs), to learn how AI-driven transformation can improve telco profitability and operational efficiency.
• Learn more about BT Group's network strategy and AI initiatives at bt.com.
• Totogi’s BSS Magic uses AI to help operators solve their vendor interoperability problem. Learn how we generated over 600,000 lines of BSS Code in one day—LIVE!—at TelecomTV’s AI-Native Telco Forum, proving that BSS Magic is the real deal. Check out our results.
• Looking for new ways to generate revenue? Learn how hyper-personalization can unlock revenue streams through advanced ML platforms like Totogi’s PlanAI.
• Want to try albondigas Mexicanas, also known as Mexican meatballs?  Here’s a recipe to get you started.
• Check out this episode on our YouTube channel.
• You can find the episode transcript here.

Wanna talk AI and the public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring. 

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This week’s guest

Gabriela Styf Sjöman is a global executive with extensive international business experience in the telecom and IT industries. She has held executive positions in numerous multinational organizations across functions such as strategy, technology, business, and sales. She is currently Managing Director of Research and Network Strategy at BT Group, where she oversees network strategy, industry standards, technology research, and research commercialization. Prior to joining BT Group Gabriela held various executive positions such as Chief Strategy Officer at Nokia, Deputy Chief Operating Officer and VP Head of Network Services at Telia Company, VP Head of Networks and TI Labs at Telecom Italia, and numerous positions at Ericsson spanning Technology and Business.

Podcast Credits

• Executive Producer and Host: Danielle Rios, TelcoDR
• Senior Producer: Lindsay Grubb, TillCo Media
• Senior Editor/Brand Manager: Alisa Jenkins, Springboard Marketing
• Audio Editor: Andrew Condell
• Supervising Producer: Amanda Avery
• Associate Producer: Kriselda Dionisio
• Music: Dyami Wilson

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