This week I am excited to have Bob Burg back on the podcast. Bob was originally a guest on episode 71 and is the co-author of the Go Giver series of books.

Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

In this episode you will hear:

04:15 the essence of INFLUENCE

07:00 Pindar’s Paradox - the more you give, the more you have

08:30 Master Your Emotions

11:30 the difference between manipulation and persuasion

14:45 the single biggest problem with communication

18:00 empathy, tact and being a heart centred leader

20:30 true social media influencers

22:40 Question One from Abbie - universal principles

24:30 Question Two from Callum - why Bob pursued speaking and writing

27:00 Question Three from Bethan - consciousness of influence

31:30 Question Four from Cheryl - how to say no with kindness and respect

The Go Giver has had such a positive impact on the way that I lead. I hope that this sparks something similar in you as you continue to grow in your leadership and influence every day.

Please do share this with someone whose leadership you wish to validate or inspire.

Always love

Ryan

Connect with Bob:

Website: https://burg.com/

LinkedIn: http://www.linkedin.com/in/bobburg

IG: https://www.instagram.com/realbobburg/

The Go Giver Podcast: https://thegogiver.com/podcast/

Facebook: http://www.facebook.com/burgbob

Connect with Always Better than Yesterday

Website: www.ryanhartley.co.uk

Email: [email protected]

WhatsApp: (+44) 07970339936

Master Heart and Mind Group Coaching / Merch / Free Life Languages mini profile: www.ryanhartley.co.uk

Instagram: @ryanbhartley

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