If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain what A/B testing is, how to conduct it in behaviour change campaigns, and tips for maximising its effectiveness.

I cover what A/B testing is for comms pros, and seven tips on how to get started.

This episode was inspired by a 'Deep Dive' episode with behaviour change expert, Shayoni Lynn of Lynn Globalwhoit was a pleasure to host on the pod earlier in the year. I've added the link to the show notes today so you can listen to that whole episode.

Let's dive in!

Links in this episode:

Shayoni Lynn on Behaviour Change:

https://henbe.co.uk/2023/01/19/ep-110-deep-dive-with-shayoni-lynn-part-one-behavioural-science-and-pr/

Statistical Significance - Meaning:

https://www.qualtrics.com/uk/experience-management/research/statistical-significance-calculator/?rid=ip&prevsite=en&newsite=uk&geo=GB&geomatch=uk

Lynn Global:

https://lynn.global/

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