Playing the short game in your sales strategy is reactionary and frantic. It's pushing the product onto the customer. Playing the long game is proactive and free. It's pulling the customer into the product. You either have to spend time and energy pressuring leads to become customers as you squeeze droplets of juice by hand out of the single orange, or you spend time and energy building and maintaining trust, as you plant and water an orchard of orange trees, harvesting an abundance in due time. The mindset is what I'm talking about. Winning is playing the long game in your sales strategy.