If you’ve been around atheltic training social media you most likely have come across Matt Scherer and what he does on TikTok and recently Instagram. Matt has had some great content that highlights a lot of different aspects of the athletic training profession and makes it funny along the way. 

In this episode Matt and I talk about what got him started with social media and how he has grown it. We also discuss some of the basics of what goes into creating the content (which I am completely ignorant on). Matt shares where all his ideas come from and how he is constantly writing down ideas that come up and then trying to go back and figure out how to put it all toghether. If you’ve wanted to get into social media and see how someone who has done it for awhile makes it happen, this is a great episode. Enjoy.

In This Episode:

+CSCS and its compliment in AT

+Social media content generation

+Finding time for content creation

+Gatorade Partners-Captain

+Tips/ideas to get started

Connect with Matt

Twitter: @44mScherer (https://twitter.com/44MScherer )

IG: @44mscherer (https://www.instagram.com/44mscherer/ ) @athletictrainerwithboard (https://www.instagram.com/athletictrainerwithboard/ )

TikTok: @trainermatttiktoks (https://www.tiktok.com/@trainermatttiktoks )

LINK: https://www.athletictrainingchat.com/2023/10/ep-148-hunter-robinson-just-getting.html 

www.athletictrainingchat.com

www.cliniallypressed.com

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