Drinks Insider

Ep 15: The Future of Wine is in the Box: Amy Troutmiller on Unlocking 417% Growth


Listen Later

Amy Troutmiller, the CEO of Really Good Boxed Wine, has reinvented boxed wine in the US market — and achieved a whopping 417% growth by focusing on quality, value, and consumer demand for moderation. 

Amy explains how she and co-founder Jake Whitman created a premium boxed wine brand and tapped into consumer desires for convenience and value, especially among older demographics.

Contrary to expectations, the core consumer base for Really Good Boxed Wine is over 55, demonstrating the demand for premium options in this demographic.

  • The brand's success is largely driven by word-of-mouth marketing, highlighting the power of customer satisfaction and organic reach.
  • Consumer feedback emphasises the convenience and value of boxed wine, particularly for moderation and reducing waste.
  • People like the way they can have a single glass and then come back for more the next day — no wasting whole bottles!
  • Strategic partnerships are everything. Without them, Really Good Boxed Wine wouldn’t have overcome the production challenges.
  • Despite industry resistance, consumer demand for premium boxed wine is strong — there is significant growth potential in the category.
  • The lesson is that to find success in wine, offer consumers good quality wine in a format that embraces moderation.
  • Listeners in the USA! If you want to try Really Good Boxed Wine for yourself, use the code DRINKSINSIDER and get 15% off.
    https://reallygoodboxedwine.com

     

    ...more
    View all episodesView all episodes
    Download on the App Store

    Drinks InsiderBy Felicity Carter

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    2 ratings


    More shows like Drinks Insider

    View all
    GuildSomm Podcast by GuildSomm

    GuildSomm Podcast

    418 Listeners

    Sustainable Winegrowing by Vineyard Team

    Sustainable Winegrowing

    39 Listeners

    Italian Wine Podcast by Italian Wine Podcast

    Italian Wine Podcast

    42 Listeners

    The Wine Makers on Radio Misfits by The Wine Makers

    The Wine Makers on Radio Misfits

    161 Listeners

    EAT SLEEP WINE REPEAT: A wine podcast by Janina Doyle

    EAT SLEEP WINE REPEAT: A wine podcast

    15 Listeners

    VinePair Podcast by VinePair

    VinePair Podcast

    287 Listeners

    SOMM TV wine & food by SOMM TV

    SOMM TV wine & food

    359 Listeners

    Wine Blast with Susie and Peter by Susie and Peter, Masters of Wine

    Wine Blast with Susie and Peter

    81 Listeners

    SmartLess by Jason Bateman, Sean Hayes, Will Arnett

    SmartLess

    57,932 Listeners

    Vint Wine Podcast by Vint Marketplace

    Vint Wine Podcast

    18 Listeners

    Business of Drinks by Business of Drinks

    Business of Drinks

    18 Listeners

    The Tim Atkin Cork Talk Podcast by timatkincorktalk

    The Tim Atkin Cork Talk Podcast

    0 Listeners

    The Rest Is Politics: US by Goalhanger

    The Rest Is Politics: US

    2,280 Listeners

    The Wine News in 5 by JancisRobinson.com

    The Wine News in 5

    15 Listeners

    A Question of Drinks by Felicity Carter and Lulie Halstead

    A Question of Drinks

    3 Listeners