November 12, 2025

Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec

30 minutes

Dan Fleetwood speaks with Susan Rose, Vice President of Strategic Marketing & Advisory Services at GovExec, about the intersection of data, research, and thought leadership in the public sector. Susan shares her journey from journalism to marketing, explaining how she uses research to back up compelling narratives that influence decision-makers. They explore the role of data in shaping effective communications, building thought leadership, and delivering actionable insights that drive results in the government sector.

Guest:

Susan Rose – Vice President of Strategic Marketing and Advisory Services at GovExec. With over 30 years of experience, Susan specializes in helping B2G and B2B organizations craft compelling stories and develop strategies that drive action. She leads research, moderates focus groups, and works closely with executives to shape messaging and thought leadership that resonates with decision-makers. An award-winning copywriter with expertise in both public and private sectors, Susan is passionate about marketing that delivers results and enhances the customer experience.

Useful links:

Susan Rose on LinkedIn: https://www.linkedin.com/in/susanrose001/

Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood

Learn more about QuestionPro: https://www.questionpro.com

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