Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S  & Primark.

To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach

Download the FREE Plannning your Q4 Guide here

https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/

Here are some of the steps I talk about in the guide and podcast

⭐ **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year.

⭐ **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock.

⭐ **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively.

⭐ **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season.

⭐ **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping.

I've  also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year.

 

 

 

Host

Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

 

Download the FREE Plannning your Q4 Guide here

https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/

 

 

 

 

Host Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

 

 

Sponsor

Neon Digital Clicks

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

 

Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/