WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

Ep. 16: On the science of marketing with Professor Byron Sharp

Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

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Marketing

Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

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Ep. 16: On the science of marketing with Professor Byron Sharp

Ep. 16: On the science of marketing with Professor Byron Sharp

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