The WARC Podcast

By WARC

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.... more

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FAQs about The WARC Podcast:

How many episodes does The WARC Podcast have?

The podcast currently has 382 episodes available.

The WARC Podcast episodes:

October 14, 2025 Beats, bots and influence: new effectiveness research you need to know
Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.
We hear from Dom Charles, Managing Director for Audience Intelligence & Marketing Science at Wavemaker UK; Roscoe Williamson, Global Strategy Director, MassiveMusic; Will Lion, CSO, BBH; Oliver Feldwick, Chief Innovation Officer, T&P; Sandra Peat, UK Partner, Spikes
...more
41min
October 09, 2025 Less bland, more brilliance: strategy skills for a new era
The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.
The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
...more
49min
October 08, 2025 How strategists can get their groove back
According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how strategy can get its groove back.
The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
...more
42min
October 07, 2025 Ad agency strategists face a turning point: what's next?
80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists.
The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.
...more
39min
October 02, 2025 Revisiting '100 things a planner should know'
100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own career – and what it means in the current industry climate.
...more
45min
September 30, 2025 Big Tech's continued dominance defines 2025 ad spend
The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 2025 global forecast. WARC's James McDonald and Alex Brownsell crunch the numbers.
...more
17min
September 25, 2025 Do marketers need to think like engineers?
Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.
...more
41min
September 23, 2025 The rise and rise of Reddit
Reddit’s ad revenue is forecast to grow 49.6% this year. WARC's Alex Brownsell and Celese Huang, with VCCP's Ayaz Hussain, discuss what Reddit offers marketers in search of organic community.
...more
23min
September 18, 2025 Lessons from ecosystem brands
What do Apple, Disney and Pedigree have in common? They're all ecosystem brands. WARC's Anna Hamill and Catherine Driscoll discuss insights from The WARC Guide on how build a successful ecosystem brand, or partner with one.
...more
18min
September 16, 2025 Labubu what? How pop culture drives soft power
With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC).
...more
35min

FAQs about The WARC Podcast:

How many episodes does The WARC Podcast have?

The podcast currently has 382 episodes available.

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