A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s.

WARC's Lena Roland is joined by creative strategist Alaina Crystal, and craig + bridget's Craig Mawdsley to discuss their award winning campaigns that show how great strategic thinking drove business transformation.

To enter the 2025 APG Awards, download the entry kit here.

In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partners, through its ROI Genome project, pools the measurement plans of over 1000 marketers, gleaning insights into what's driving growth. Americas Editor Ann Marie Kerwin talks with SVP Mike Menkes about the pitfalls of depending too much on performance marketing tactics, and how brand building accelerates growth throughout the funnel.

WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO. 

If you're yet to subscribe, don't worry - you can also get the full report here.

On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?

Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Media. They discuss the link between cultural relevance and business growth plus the roles of trust, attention and customer expectations, including how marketers can respond.

WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity.

Discussing ‘Profit Ability 2’, the follow-up to a 2017 meta-study that set out the case for advertising as a profitable driver of business growth. Marketing effectiveness wisdom has been challenged by the pandemic, the cost-of-living crisis and significant behavioural shifts – so an up to date, robust view of the role for advertising investment was needed more than ever.

WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money.

WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.

Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group.

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, managing director at Prescient and CEO of the Marketing Accountability Standards Board, and Ken Favaro, chief strategy officer at BERA.ai.

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.

WARC members can ⁠⁠read the full report here⁠⁠.

If you’re not yet a member, you can find a ⁠⁠sample of the report here⁠⁠.

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, customer and commercial consultant, and Tom Johnson, managing director at Trajectory.

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners.

WARC members can ⁠read the full report here⁠.

If you’re not yet a member, you can find a ⁠sample of the report here⁠.