What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's Creative Effectiveness Lions.

Leo India is the world's top ad agency for effectiveness, according to the 2025 WARC Rankings. WARC's Rica Facundo talks to Amitesh Rao (CEO) and Rajdeepak Das (CCO Publicis Groupe South Asia) about embedding effectiveness into agency culture.

Canva's journey from startup to global design brand has been nothing short of extraordinary. Canva's Kristine Segrist, Global Head of Consumer Marketing, joins WARC's Anna Hamill to share how its marketing strategy evolved as the company has grown.

New research from Fospha explores how quickly e-commerce marketers can expect to see payback from long-term brand building activity. Sam Carter, Fospha’s CEO, joins WARC's Alex Brownsell to share the findings.

Industry legend Sir John Hegarty joins to talk all things creativity, his AI optimism, reframing risk, and...Taylor Swift? Hosted by LIONS' Paul Kemp Robertson. Check out the video version on WARC's YouTube channel.

The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/co-founder of Permutive to discuss the biggest trends shaping programmatic advertising in 2025.

With eight $1 billion+ brands, Kraft Heinz's commitment to building creative platforms is essential to growth. Chief Growth Officer Diana Frost joins the pod to discuss how Kraft Heinz is rethinking marketing effectiveness. Hosted by WARC's Ann Marie Kerwin.

Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Alex Brownsell and David Tiltman.

Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video version on WARCs YouTube channel.

More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David Tiltman.